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Public Relations (PR) Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

October 2023 | 142 pages | ID: PFD194DB3983EN
IMARC Group

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Market Overview:

The global public relations (PR) tools market size reached US$ 10.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 11% during 2023-2028.

Public relations (PR) tools involve the establishment, identification, and maintenance of mutually beneficial relationships between various organizations and the general public. Besides assisting in marketing campaigns, these tools also aid in running backend analytics to assess the impact of the content posted by the organization. Public relations tools make it easy for registered customers to stay in touch and to be updated about important news related to their demographic whenever a new update is available. Media coverage can be arranged in one call with fewer costs, which, in turn, reduces the financial burden on companies. Additionally, public relations tools create online surveys and determine the opinions of targeted audiences which helps create a better brand. As a result, PR tools are extensively utilized in various industries, including retail, consumer good, information technology (IT), banking, and healthcare.

Public Relations (PR) Tools Market Trends:

The market is majorly driven by the growing usage of numerous platforms for reaching out to regular and potential consumers. This can be attributed to continual advancements in data drilling and information gathering platforms in large and small organizations. In addition to this, the rising popularity of social media advertisements and digital marketing for monitoring and tracking consumer preferences is resulting in a higher uptake of public relations tools. The market is also driven by the escalating demand for understanding the current trends and predicting the behavior of consumers based on analytics and aggregation. Furthermore, the growing need for integrated marketing communications for creating a base in a niche market segment is creating a positive outlook for the market. Some of the other factors that are providing an impetus to the market include rapid digitization, continual technological advancements, increasing penetration of high-speed internet, the augmenting usage of cloud computing, and extensive research and development (R&D) activities conducted by key players.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global public relations (PR) tools market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution, deployment, application and industry.

Breakup by Solution:

Publishing Tools

Social Media Monitoring and Management

Content Creation and Distribution

Data Aggregation, Monitoring, and Analysis

Relationship Management

Breakup by Deployment:

Hosted

On-premises

Breakup by Application:

Online Media

Content Marketing

Breakup by Industry:

BFSI

Consumer Goods and Retail

Government and Public Sector

Healthcare

IT and Telecom

Media and Entertainment

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions, Business Wire Inc, Cision AB, iPR Software Inc, Isentia, Meltwater Inc., Onalytica, Onclusive Inc., Outbrain Inc. and Prezly.

Key Questions Answered in This Report:

How has the global public relations (PR) tools market performed so far and how will it perform in the coming years?

What has been the impact of COVID-19 on the global public relations (PR) tools market?

What are the key regional markets?

What is the breakup of the market based on the solution?

What is the breakup of the market based on the deployment?

What is the breakup of the market based on the application?

What is the breakup of the market based on the industry?

What are the various stages in the value chain of the industry?

What are the key driving factors and challenges in the industry?

What is the structure of the global public relations (PR) tools market and who are the key players?

What is the degree of competition in the industry?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL PUBLIC RELATIONS (PR) TOOLS MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY SOLUTION

6.1 Publishing Tools
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Social Media Monitoring and Management
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Content Creation and Distribution
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Data Aggregation, Monitoring, and Analysis
  6.4.1 Market Trends
  6.4.2 Market Forecast
6.5 Relationship Management
  6.5.1 Market Trends
  6.5.2 Market Forecast

7 MARKET BREAKUP BY DEPLOYMENT

7.1 Hosted
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 On-premises
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY APPLICATION

8.1 Online Media
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Content Marketing
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY INDUSTRY

9.1 BFSI
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Consumer Goods and Retail
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Government and Public Sector
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Healthcare
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 IT and Telecom
  9.5.1 Market Trends
  9.5.2 Market Forecast
9.6 Media and Entertainment
  9.6.1 Market Trends
  9.6.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia-Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS

13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE ANALYSIS

15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Agility PR Solutions
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
  15.3.2 Business Wire Inc
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
  15.3.3 Cision AB
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
  15.3.4 iPR Software Inc
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
  15.3.5 Isentia
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
  15.3.6 Meltwater Inc.
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
    15.3.6.3 Financials
  15.3.7 Onalytica
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
  15.3.8 Onclusive Inc.
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
  15.3.9 Outbrain Inc.
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
    15.3.9.3 Financials
  15.3.10 Prezly
    15.3.10.1 Company Overview
    15.3.10.2 Product Portfolio

LIST OF TABLES

Table 1: Global: Public Relations Tools Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Public Relations Tools Market Forecast: Breakup by Solution (in Million US$), 2023-2028
Table 3: Global: Public Relations Tools Market Forecast: Breakup by Deployment (in Million US$), 2023-2028
Table 4: Global: Public Relations Tools Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 5: Global: Public Relations Tools Market Forecast: Breakup by Industry (in Million US$), 2023-2028
Table 6: Global: Public Relations Tools Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Public Relations Tools Market: Competitive Structure
Table 8: Global: Public Relations Tools Market: Key Players

LIST OF FIGURES

Figure 1: Global: Public Relations Tools Market: Major Drivers and Challenges
Figure 2: Global: Public Relations Tools Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Public Relations Tools Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Public Relations Tools Market: Breakup by Solution (in %), 2022
Figure 5: Global: Public Relations Tools Market: Breakup by Deployment (in %), 2022
Figure 6: Global: Public Relations Tools Market: Breakup by Application (in %), 2022
Figure 7: Global: Public Relations Tools Market: Breakup by Industry (in %), 2022
Figure 8: Global: Public Relations Tools Market: Breakup by Region (in %), 2022
Figure 9: Global: Public Relations Tools (Publishing Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Public Relations Tools (Publishing Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Public Relations Tools (Social Media Monitoring and Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Public Relations Tools (Social Media Monitoring and Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Public Relations Tools (Content Creation and Distribution) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Public Relations Tools (Content Creation and Distribution) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Public Relations Tools (Data Aggregation, Monitoring, and Analysis) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Public Relations Tools (Relationship Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Public Relations Tools (Relationship Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Public Relations Tools (Hosted) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Public Relations Tools (Hosted) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Public Relations Tools (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Public Relations Tools (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Public Relations Tools (Online Media) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Public Relations Tools (Online Media) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Public Relations Tools (Content Marketing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Public Relations Tools (Content Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Public Relations Tools (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Public Relations Tools (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Public Relations Tools (Consumer Goods and Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Public Relations Tools (Consumer Goods and Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Public Relations Tools (Government and Public Sector) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Public Relations Tools (Government and Public Sector) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Public Relations Tools (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Public Relations Tools (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Public Relations Tools (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Public Relations Tools (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Public Relations Tools (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Public Relations Tools (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: North America: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: North America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: United States: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: United States: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Canada: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Canada: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Asia-Pacific: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Asia-Pacific: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: China: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: China: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Japan: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Japan: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: India: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: India: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: South Korea: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: South Korea: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Australia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Australia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Indonesia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Indonesia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Europe: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Europe: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Germany: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Germany: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: France: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: France: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: United Kingdom: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: United Kingdom: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Italy: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Italy: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Spain: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Spain: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Russia: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Russia: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Latin America: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Latin America: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Brazil: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Brazil: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Mexico: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Mexico: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Others: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: Others: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Middle East and Africa: Public Relations Tools Market: Sales Value (in Million US$), 2017 & 2022
Figure 86: Middle East and Africa: Public Relations Tools Market: Breakup by Country (in %), 2022
Figure 87: Middle East and Africa: Public Relations Tools Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Global: Public Relations Tools Industry: SWOT Analysis
Figure 89: Global: Public Relations Tools Industry: Value Chain Analysis
Figure 90: Global: Public Relations Tools Industry: Porter's Five Forces Analysis


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