Predictions for 2011: Emerging Markets
Introduction
The emerging markets telecoms industry had a very good year in 2010, and 2011 is set to be another positive year. However, slower mobile growth and increased competition will result in a challenging environment in 2011. The most successful operators will be those that shift from the subscriber "land grab" mentality to offer innovative services while delivering greater operational efficiencies.
Features and benefits
In 2011, the majority of emerging markets will experience single-digit subscriber growth as penetration continues to increase. However, a number of large markets in Africa and Asia will continue to drive growth in these regions.The end of the subscriber “land grab” will force operators and vendors to focus on the development of additional services to existing customers. Mobile content, applications, broadband, and mobile money services will be the most popular initiatives offered by operators and vendors.
Your key questions answered
The emerging markets telecoms industry had a very good year in 2010, and 2011 is set to be another positive year. However, slower mobile growth and increased competition will result in a challenging environment in 2011. The most successful operators will be those that shift from the subscriber "land grab" mentality to offer innovative services while delivering greater operational efficiencies.
Features and benefits
- Identify the key trends in emerging markets in 2011.
- The trends cover a wide spectrum of emerging markets telecoms issues, with a view to outlining key strategic trends in 2011.
In 2011, the majority of emerging markets will experience single-digit subscriber growth as penetration continues to increase. However, a number of large markets in Africa and Asia will continue to drive growth in these regions.The end of the subscriber “land grab” will force operators and vendors to focus on the development of additional services to existing customers. Mobile content, applications, broadband, and mobile money services will be the most popular initiatives offered by operators and vendors.
Your key questions answered
- Will operators continue with their "land grab" subscriber acquisition strategies, or will they shift their focus towards service innovation?
- How will the device ecosystem develop in emerging markets in 2011?
- Will emerging market operators choose LTE or WiMAX for their next-generation mobile broadband technology?
SUMMARY
In a nutshell
Ovum view
Key messages
EMERGING MARKETS: TRENDS IN 2011
Mobile growth will continue to decline
Increased focus on service innovation
The adoption of smartphones and feature phones will continue to increase
LTE will gain traction at the expense of WiMAX
Increased investment in terrestrial and international connectivity
Adoption of cloud communications services
Merger and acquisition activity will continue to be strong
Focus on cost efficiencies will intensify
APPENDIX
Methodology
Further reading
Authors
Ovum Consulting
Disclaimer
In a nutshell
Ovum view
Key messages
EMERGING MARKETS: TRENDS IN 2011
Mobile growth will continue to decline
Increased focus on service innovation
The adoption of smartphones and feature phones will continue to increase
LTE will gain traction at the expense of WiMAX
Increased investment in terrestrial and international connectivity
Adoption of cloud communications services
Merger and acquisition activity will continue to be strong
Focus on cost efficiencies will intensify
APPENDIX
Methodology
Further reading
Authors
Ovum Consulting
Disclaimer
