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PLDT

September 2010 | 17 pages | ID: PA2068D3E2CEN
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PLDT has retained its leading position in the highly competitive Philippine telecoms market. The broadband, mobile, and SME markets will be key opportunities for the company, while intensifying competition, declining ARPU, and increasing mobile penetration will continue to be its major challenges.
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External environment
Competitive environment
Strategy analysis
Strategic objectives
Broadband: the next growth driver
Fixed-line broadband
Broadband over power lines
Wireless broadband
Targeting the SME market for growth
Counting on VASs to boost mobile ARPU
Focus on mobile prepaid segment
Acquisitions to expand reach and portfolio
Operational analysis
Future outlook
Company information
Organizational structure
Financial summary
Segment analysis
Appendix
Research methodology

LIST OF TABLES

Table 1: PLDT operational analysis
Table 2: PLDT key financial indicators
Table 3: PLDT segment analysis


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