Orange Business Services: MNC strategy review in Asia-Pacific
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Orange Business Services is facing price pressure on its legacy services and increasing competition in global services. It is focusing on regional capabilities in professional services and improved customer experience as ways to differentiate and create longer-term customer relationships. However, offering too many services and moving away from its core competence in network services might result in Orange losing its focus and its differentiation from IT service companies.
Orange Business Services is facing price pressure on its legacy services and increasing competition in global services. It is focusing on regional capabilities in professional services and improved customer experience as ways to differentiate and create longer-term customer relationships. However, offering too many services and moving away from its core competence in network services might result in Orange losing its focus and its differentiation from IT service companies.
EXECUTIVE SUMMARY
In a Nutshell
Ovum view
Ovum view
Market position
Strategic objectives
Regional business focus
Financial highlights: pressure from price erosion
Products and services
Recent partnerships and network investments
Recent partnerships and network investments
UC: multi-vendor approach requires strong consulting capabilities
IT services: vertical solution extended through acquisitions
Cloud computing: supported by professional services
Major components are based on telco strengths
Mobility: early entry into managed mobility
Recent deals in Asia-Pacific
Based on network services
Strategic evaluation
Professional services and consulting capabilities strategically placed to support new offerings
Appendix
Methodology
In a Nutshell
Ovum view
Ovum view
Market position
Strategic objectives
Regional business focus
Financial highlights: pressure from price erosion
Products and services
Recent partnerships and network investments
Recent partnerships and network investments
UC: multi-vendor approach requires strong consulting capabilities
IT services: vertical solution extended through acquisitions
Cloud computing: supported by professional services
Major components are based on telco strengths
Mobility: early entry into managed mobility
Recent deals in Asia-Pacific
Based on network services
Strategic evaluation
Professional services and consulting capabilities strategically placed to support new offerings
Appendix
Methodology
LIST OF FIGURES
Figure 1: Orange's hybrid networks approach
Figure 1: Orange's hybrid networks approach
