Oracle - CRM On Demand

Date: February 23, 2011
Pages: 12
US$ 995.00
Publisher: Ovum
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: O0485B27F5FEN

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Oracle - CRM On Demand

Oracle CRM On Demand is a software-as-a-service offering and a key component of Oracle’s broad and mature CRM portfolio. Oracle now appears to be investing strongly in both developing and marketing the product after several years during which it seemed to languish. The most recent release incudes across-the-board enhancements in functionality, usability, security and social media.

Features and benefits
  • An overview of the product, including its features and functionality, usability, analytics capabilities, and business process management features.
  • Discussion of Oracle's overall strategy for CRM On Demand; its view of the market opportunity; pricing and implementationoptions.

Oracle CRM On Demand was originally based on technology developed by SaaS pioneer Upshot. However, it has been re-engineered over the last few years to become an “all-Oracle” product. Through the use of Oracle's Application Integration Architecture and Fusion components, it can easily interoperate or be integrated with other Oracle applications.

Your key questions answered
  • What are the defining capabilities of Oracle CRM On Demand, and how does it fit into Oracle's broader CRM portfolio?
  • What are the key strengths and weaknesses of Oracle CRM On Demand? How has it evolved in recent releases, and what is Oracle's roadmap for it?
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