Openwave Case Study
The past decade has been challenging for Openwave, which mid-way through was showing signs of being a company that had lost its strategic direction with an increasingly bumpy financial performance to match. 2010 was no less challenging, but Openwave ended the year with the strongest service proposition it has had in a long time, and this bodes well for the future.
Executive summary
In a nutshell
Ovum view
Openwave is getting back on track
Solutions for a problem that will not go away
The context card is strong, but Openwave will need more up its sleeve
Collaboration with Sprint on a browser-based app store ecosystem is one to watch
Business focus in brief
Company credentials
Product and service mix
Messaging solutions
Context Aware Mediation Solutions
Customer highlights
Big wins for Context Aware Mediation services
Strategic analysis
The evolution of Openwave’s service strategy
An early over-emphasis on WAP proves limiting
Openwave gets its mojo back
Current focus
Helping operators ride the data wave rather than be drowned by it
A sweet spot but differentiation will be an increasing challenge
Close-up on Context Aware Mediation
The jewel in Openwave’s crown
Performance
Financial performance still uneven
Revenues continue to slide
Uneven margins
A promising number of trials in progress
Deeper technology partnerships to improve reach
Preparing for a push on IP assets
In a nutshell
Ovum view
Openwave is getting back on track
Solutions for a problem that will not go away
The context card is strong, but Openwave will need more up its sleeve
Collaboration with Sprint on a browser-based app store ecosystem is one to watch
Business focus in brief
Company credentials
Product and service mix
Messaging solutions
Context Aware Mediation Solutions
Customer highlights
Big wins for Context Aware Mediation services
Strategic analysis
The evolution of Openwave’s service strategy
An early over-emphasis on WAP proves limiting
Openwave gets its mojo back
Current focus
Helping operators ride the data wave rather than be drowned by it
A sweet spot but differentiation will be an increasing challenge
Close-up on Context Aware Mediation
The jewel in Openwave’s crown
Performance
Financial performance still uneven
Revenues continue to slide
Uneven margins
A promising number of trials in progress
Deeper technology partnerships to improve reach
Preparing for a push on IP assets
LIST OF FIGURES
Figure 1: Openwave portfolio
Figure 1: Openwave portfolio
