Omnichannel strategies in retail and telecom industries: Impact of digital on stores
The report describes the concept of omnichannel and its major trends with a focus on retail and telecom industries.
It presents key omnichannel initiatives implemented by retail and telecom companies and provides a benchmark of such initiatives by selected players.
The study also analyses the strategies of e-commerce players opening physical stores.
It presents key omnichannel initiatives implemented by retail and telecom companies and provides a benchmark of such initiatives by selected players.
The study also analyses the strategies of e-commerce players opening physical stores.
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