North America Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity

May 2020 | 117 pages | ID: NB2A06C3280FEN
GMD Research

Abstracts

North America mobile augmented reality market is expected to grow by 46.1% annually in the forecast period and reach $58.02 billion by 2026 despite the impact of COVID-19.

Highlighted with 29 tables and 46 figures, this 117-page report “North America Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America mobile augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America mobile augmented reality market in every aspect of the classification from perspectives of Technology, Component, Mobile Device, Industry Vertical, End-user, and Country.
Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Marker-based MAR

• Passive Marker
• Active Marker

Markerless MAR

• Model-based Tracking
• Image-based Processing

Based on component, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Hardware

• Sensors
• Semiconductor Component
• Displays
• 3D Cameras
• Others

Software

• Consumer (personal users in billions and consumer MAR apps in $ bn are also provided in year wise base)
• Enterprise

Based on mobile device, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

• Smartphones
• Tablets
• Personal Digital Assistants (PDAs) and Handheld Game Consoles
• Smart Glasses and Wearables

Based on industry vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.

• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education & E-learning
• Manufacturing
• Retail & E-commerce
• Other Verticals

Based on end user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Consumer
Enterprise

• Large Enterprises
• Small- & Medium-sized Enterprises

Geographically, the following national/local markets are fully investigated:

• U.S.
• Canada
• Mexico

For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Mobile Device, and Industry Vertical over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in North America mobile augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Augmented Pixels
Aurasma
Blippar Ltd.
Catchoom Technologies, S.L.
Cinoptics
DAQRI LLC
Google, LLC
HTC
Infinity Augmented Reality
Laster Technologies
Lumus Ltd.
Meta
Microsoft Corp.
Optinvent S.A.
Qualcomm Technologies Inc.
Rockwell Collins
Samsung Co Ltd.
Sieko Epson
Technical Illusions
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
WeAR Studio
Wikitude GmbH
Zappar

(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

Contents

1 INTRODUCTION

1.1 Industry Definition and Research Scope
  1.1.1 Industry Definition
  1.1.2 Research Scope
1.2 Research Methodology
  1.2.1 Overview of Market Research Methodology
  1.2.2 Market Assumption
  1.2.3 Secondary Data
  1.2.4 Primary Data
  1.2.5 Data Filtration and Model Design
  1.2.6 Market Size/Share Estimation
  1.2.7 Research Limitations
1.3 Executive Summary

2 MARKET OVERVIEW AND DYNAMICS

2.1 Market Size and Forecast
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 SEGMENTATION OF NORTH AMERICA MARKET BY TECHNOLOGY

3.1 Market Overview by Technology
3.2 Marker-based Mobile Augmented Reality
3.3 Markerless Mobile Augmented Reality

4 SEGMENTATION OF NORTH AMERICA MARKET BY COMPONENT

4.1 Market Overview by Component
4.2 Hardware
4.3 Software
  4.3.1 Consumer MAR App Market

5 SEGMENTATION OF NORTH AMERICA MARKET BY MOBILE DEVICE

5.1 Market Overview by Mobile Device
5.2 Smartphones
5.3 Tablets
5.4 Personal Digital Assistants (PDAs) and Handheld Game Consoles
5.5 Smart Glasses and Wearables

6 SEGMENTATION OF NORTH AMERICA MARKET BY INDUSTRY VERTICAL

6.1 Market Overview by Industry Vertical
6.2 Gaming
6.3 Entertainment & Media
6.4 Aerospace & Defense
6.5 Healthcare
6.6 Education & E-learning
6.7 Manufacturing
6.8 Retail & E-commerce
6.9 Other Verticals

7 SEGMENTATION OF NORTH AMERICA MARKET BY END USER

7.1 Market Overview by End User
7.2 Consumer
7.3 Enterprise

8 NORTH AMERICA MARKET 2019-2026 BY COUNTRY

8.1 Overview of North America Market
8.2 U.S.
8.3 Canada
8.4 Mexico

9 COMPETITIVE LANDSCAPE

9.1 Overview of Key Vendors
9.2 New Product Launch, Partnership, Investment, and M&A
9.3 Company Profiles
Apple Inc.
Atheer, Inc.
Augmented Pixels
Aurasma
Blippar Ltd.
Catchoom Technologies, S.L.
Cinoptics
DAQRI LLC
Google, LLC
HTC
Infinity Augmented Reality
Laster Technologies
Lumus Ltd.
Meta
Microsoft Corp.
Optinvent S.A.
Qualcomm Technologies Inc.
Rockwell Collins
Samsung Co Ltd.
Sieko Epson
Technical Illusions
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
WeAR Studio
Wikitude GmbH
Zappar

10 INVESTING IN NORTH AMERICA MARKET: RISK ASSESSMENT AND MANAGEMENT

10.1 Risk Evaluation of North America Market
10.2 Critical Success Factors (CSFs)
Related Reports and Products

List Of Tables

LIST OF TABLES

Table 1. Snapshot of North America Mobile Augmented Reality Market, 2019-2026
Table 2. Main Product Trends and Market Opportunities in North America Mobile Augmented Reality Market
Table 3. North America Mobile Augmented Reality Market by Technology, 2015-2026, $ bn
Table 4. North America Mobile Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ bn
Table 5. North America Mobile Augmented Reality Market: Markerless AR by Type, 2015-2026, $ bn
Table 6. North America Mobile Augmented Reality Market by Component, 2015-2026, $ bn
Table 7. North America Mobile Augmented Reality Market: Hardware by Type, 2015-2026, $ bn
Table 8. North America Mobile Augmented Reality Market: Software by End User, 2015-2026, $ bn
Table 9. North America Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn
Table 10. North America Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn
Table 11. North America Mobile Augmented Reality Market by End User, 2015-2026, $ bn
Table 12. North America Mobile Augmented Reality Market: Enterprise by Size, 2015-2026, $ bn
Table 13. North America Mobile Augmented Reality Market by Country, 2015-2026, $ bn
Table 14. U.S. Mobile Augmented Reality Market by Technology, 2015-2026, $ bn
Table 15. U.S. Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn
Table 16. U.S. Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn
Table 17. Canada Mobile Augmented Reality Market by Technology, 2015-2026, $ bn
Table 18. Canada Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn
Table 19. Canada Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn
Table 20. Mexico Mobile Augmented Reality Market by Technology, 2015-2026, $ bn
Table 21. Mexico Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn
Table 22. Mexico Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn
Table 23. Apple Inc.: Company Snapshot
Table 24. Apple Inc.: Business Segmentation
Table 25. Apple Inc.: Product Portfolio
Table 26. Apple Inc.: Revenue, 2016-2018, $ bn
Table 27. Apple Inc.: Recent Developments
Table 28. Risk Evaluation for Investing in North America Market, 2019-2026
Table 29. Critical Success Factors and Key Takeaways

List Of Figures

LIST OF FIGURES

Figure 1. Research Method Flow Chart
Figure 2. Breakdown of Primary Research
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026
Figure 5. North America Mobile Augmented Reality Market, 2015-2026, $ bn
Figure 6. Primary Drivers and Impact Factors of North America Mobile Augmented Reality Market
Figure 7. Primary Restraints and Impact Factors of North America Mobile Augmented Reality Market
Figure 8. Porter’s Fiver Forces Analysis of North America Mobile Augmented Reality Market
Figure 9. Breakdown of North America Mobile Augmented Reality Market by Technology, 2019-2026, % of Revenue
Figure 10. Contribution to North America 2020-2026 Cumulative Revenue by Technology, Value ($ bn) and Share (%)
Figure 11. North America Mobile Augmented Reality Market: Marker-based Mobile Augmented Reality, 2015-2026, $ bn
Figure 12. North America Mobile Augmented Reality Market: Markerless Mobile Augmented Reality, 2015-2026, $ bn
Figure 13. Breakdown of North America Mobile Augmented Reality Market by Component, 2019-2026, % of Revenue
Figure 14. Contribution to North America 2020-2026 Cumulative Revenue by Component, Value ($ bn) and Share (%)
Figure 15. North America Mobile Augmented Reality Market: Hardware, 2015-2026, $ bn
Figure 16. North America Mobile Augmented Reality Market: Software, 2015-2026, $ bn
Figure 17. North America Mobile Augmented Reality Market: Total Consumer MAR App Revenue, 2015-2026, $ bn
Figure 18. North America Mobile Augmented Reality Market: Average Revenue per App (ARPA), 2015-2026, USD
Figure 19. North America Mobile Augmented Reality Market: Number of Sold Consumer MAR Apps, 2015-2026, million
Figure 20. Breakdown of North America Mobile Augmented Reality Market by Mobile Device, 2019-2026, % of Revenue
Figure 21. Contribution to North America 2020-2026 Cumulative Revenue by Mobile Device, Value ($ bn) and Share (%)
Figure 22. North America Mobile Augmented Reality Market: Smartphones, 2015-2026, $ bn
Figure 23. North America Mobile Augmented Reality Market: Tablets, 2015-2026, $ bn
Figure 24. North America Mobile Augmented Reality Market: Personal Digital Assistants (PDAs) and Handheld Game Consoles, 2015-2026, $ bn
Figure 25. North America Mobile Augmented Reality Market: Smart Glasses and Wearables, 2015-2026, $ bn
Figure 26. Breakdown of North America Mobile Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue
Figure 27. Contribution to North America 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%)
Figure 28. North America Mobile Augmented Reality Market: Gaming, 2015-2026, $ bn
Figure 29. North America Mobile Augmented Reality Market: Entertainment & Media, 2015-2026, $ bn
Figure 30. North America Mobile Augmented Reality Market: Aerospace & Defense, 2015-2026, $ bn
Figure 31. North America Mobile Augmented Reality Market: Healthcare, 2015-2026, $ bn
Figure 32. North America Mobile Augmented Reality Market: Education & E-learning, 2015-2026, $ bn
Figure 33. North America Mobile Augmented Reality Market: Manufacturing, 2015-2026, $ bn
Figure 34. North America Mobile Augmented Reality Market: Retail & E-commerce, 2015-2026, $ bn
Figure 35. North America Mobile Augmented Reality Market: Other Verticals, 2015-2026, $ bn
Figure 36. Breakdown of North America Mobile Augmented Reality Market by End User, 2019-2026, % of Revenue
Figure 37. Contribution to North America 2020-2026 Cumulative Revenue by End User, Value ($ bn) and Share (%)
Figure 38. North America Mobile Augmented Reality Market: Consumer, 2015-2026, $ bn
Figure 39. North America Mobile Augmented Reality Market: Total Personal MAR Users, 2015-2026, billion
Figure 40. North America Mobile Augmented Reality Market: Enterprise, 2015-2026, $ bn
Figure 41. Breakdown of North America Mobile Augmented Reality Market by Country, 2019 and 2026, % of Revenue
Figure 42. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ bn) and Share (%)
Figure 43. U.S. Mobile Augmented Reality Market, 2015-2026, $ bn
Figure 44. Canada Mobile Augmented Reality Market, 2015-2026, $ bn
Figure 45. Mobile Augmented Reality Market in Mexico, 2015-2026, $ bn
Figure 46. Growth Stage of North America Mobile Augmented Reality Industry over the Forecast Period