North America Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity

October 2023 | 163 pages | ID: ND5B668403CBEN
GMD Research

Abstracts

North America extended reality (XR) market is projected to grow by 31.7% annually in the forecast period and reach $444.94 billion by 2032, driven by the wider Internet coverage, the increasing demand for immersive experiences, prevalent mobile and smart devices, and rising demand from consumer electronics, healthcare, and other industrial sectors.

Highlighted with 36 tables and 79 figures, this 163-page report “North America Extended Reality (XR) Market 2022-2032 by Technology (AR, VR, MX), Component (Hardware, Software, Service & Content Creation), Device Type (AR Devices, VR Devices, MR Devices), Industry Vertical, End User (Consumer, Enterprise), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America extended reality (XR) market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2020-2022 and provides forecast from 2023 till 2032 with 2022 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces

The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19 and Russia-Ukraine conflict. The balanced (most likely) projection is used to quantify North America extended reality (XR) market in every aspect of the classification from perspectives of Technology, Component, Device Type, Industry Vertical, End User, and Country.

Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.

• Augmented Reality (AR)
• Marker-based Augmented Reality (Passive Marker, Active Marker)
• Markerless Augmented Reality (Model-based Tracking, Image-based Processing)
• Other Technologies
• Virtual Reality (VR) (Nonimmersive Technology, Semi-Immersive Technology and Fully Immersive Technology)
• Mixed Reality (MR)

Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) production value ($ bn) for 2022-2032 included in each main section.

• Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Other Hardware
• Software
• Software Developer Kits
• Cloud-based Solutions
• Service & Content Creation

By Device Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• AR Devices
• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Smart Glasses
• Handheld Devices and Others
• VR Devices
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall
• MR Devices
• Wireless Devices
• Wired Devices

By Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) and production value ($ bn) for 2022-2032 included in each main section.

• Gaming & Entertainment
• Industrial & Manufacturing
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2022-2032 included in each section.

• Consumer
• Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises (SMEs)

Geographically, the following national/local markets are fully investigated:

• U.S.
• Canada
• Mexico

For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2022-2032. The breakdown of national markets by Technology, Component, and Industry Vertical over the forecast years are also included.

The report also covers the current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Selected Key Players:

Acer Inc.

Apple Inc.

Atheer, Inc.

Blippar Ltd.

Catchoom Technologies, S.L.

DAQRI

Dell Technologies Inc.

EON Reality, Inc.

Google, LLC

HP Development Co., L.P.

HTC Corporation

Infinity Augmented Reality, Inc.

Intel Corporation

Intellectsoft LLC

Leap Motion, Inc.

Lumus Ltd.

Magic Leap, Inc

Meta Company

Microsoft Corp.

Niantic Inc.

Nintendo Co., Ltd.

Occipital Inc.

Oculus VR, LLC

Optinvent S.A.

Popar Co., Ltd.

Qualcomm Technologies Inc.

Samsung Co., Ltd.

Seiko Epson Corporation

Sony Corporation

Total Immersion

Universal mCloud Corp. (NGRAIN)

Virtuix

Vuzix Corp.

Wayray AG

Wikitude GmbH

Zappar Ltd.

Zugara, Inc.

(Please note: The report will be updated before delivery so that the latest historical year is the base year, and the forecast covers at least 5 years over the base year.)

Contents

1 INTRODUCTION

1.1 Industry Definition and Research Scope
  1.1.1 Industry Definition
  1.1.2 Research Scope
1.2 Research Methodology
  1.2.1 Overview of Market Research Methodology
  1.2.2 Market Assumption
  1.2.3 Secondary Data
  1.2.4 Primary Data
  1.2.5 Data Filtration and Model Design
  1.2.6 Market Size/Share Estimation
  1.2.7 Research Limitations
1.3 Executive Summary

2 MARKET OVERVIEW AND DYNAMICS

2.1 Market Size and Forecast
  2.1.1 Impact of COVID-19 on World Economy
  2.1.2 Impact of COVID-19 on the Market
  2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery
2.2 Major Growth Drivers
2.3 Market Restraints and Challenges
2.4 Emerging Opportunities and Market Trends
2.5 Porter’s Fiver Forces Analysis

3 SEGMENTATION OF NORTH AMERICA MARKET BY TECHNOLOGY

3.1 Market Overview by Technology
3.2 Augmented Reality (AR)
  3.2.1 Marker-based AR
  3.2.2 Markerless AR
  3.2.3 Other Technologies
3.3 Virtual Reality (VR)
  3.3.1 Nonimmersive Technology
  3.3.2 Semi-Immersive Technology
  3.3.3 Fully Immersive Technology
3.4 Mixed Reality (MR)

4 SEGMENTATION OF NORTH AMERICA MARKET BY COMPONENT

4.1 Market Overview by Component
4.2 Hardware
  4.2.1 Sensors
  4.2.2 Semiconductor Component
  4.2.3 Displays and Projectors
  4.2.4 Position Trackers
  4.2.5 Cameras
  4.2.6 Other Hardware
4.3 Software
  4.3.1 Software Developer Kits
  4.3.2 Cloud-based Solutions
4.4 Service & Content Creation

5 SEGMENTATION OF NORTH AMERICA MARKET BY DEVICE TYPE

5.1 Market Overview by Device Type
5.2 AR Devices
  5.2.1 Head-Mounted Display (HMD)
  5.2.2 Head-Up Display (HUD)
  5.2.3 Smart Glasses
  5.2.4 Handheld Devices and Others
5.3 VR Devices
  5.3.1 Head-Mounted Display (HMD)
  5.3.2 Gesture-Tracking Device
  5.3.3 Projector & Display Wall
5.4 MR Devices
  5.4.1 Wireless Devices
  5.4.2 Wired Devices

6 SEGMENTATION OF NORTH AMERICA MARKET BY INDUSTRY VERTICAL

6.1 Market Overview by Industry Vertical
6.2 Gaming & Entertainment
6.3 Industrial & Manufacturing
6.4 Aerospace & Defense
6.5 Healthcare
6.6 Education
6.7 Automotive
6.8 Retail & Marketing
6.9 Other Verticals

7 SEGMENTATION OF NORTH AMERICA MARKET BY END USER

7.1 Market Overview by End User
7.2 Consumer
7.3 Enterprise
  7.3.1 Large Enterprises
  7.3.2 Small- & Medium-sized Enterprises (SMEs)

8 NORTH AMERICA MARKET 2022-2032 BY COUNTRY

8.1 Overview of North America Market
8.2 U.S.
8.3 Canada
8.4 Mexico

9 COMPETITIVE LANDSCAPE

9.1 Overview of Key Vendors
9.2 New Product Launch, Partnership, Investment, and M&A
9.3 Company Profiles
Acer Inc.
Apple Inc.
Atheer, Inc.
Blippar Ltd.
Catchoom Technologies, S.L.
DAQRI
Dell Technologies Inc.
EON Reality, Inc.
Google, LLC
HP Development Co., L.P.
HTC Corporation
Infinity Augmented Reality, Inc.
Intel Corporation
Intellectsoft LLC
Leap Motion, Inc.
Lumus Ltd.
Magic Leap, Inc
Meta Company
Microsoft Corp.
Niantic Inc.
Nintendo Co., Ltd.
Occipital Inc.
Oculus VR, LLC
Optinvent S.A.
Popar Co., Ltd.
Qualcomm Technologies Inc.
Samsung Co., Ltd.
Seiko Epson Corporation
Sony Corporation
Total Immersion
Universal mCloud Corp. (NGRAIN)
Virtuix
Vuzix Corp.
Wayray AG
Wikitude GmbH
Zappar Ltd.
Zugara, Inc.
RELATED REPORTS

List Of Tables

LIST OF TABLES

Table 1. Snapshot of North America Extended Reality Market in Balanced Perspective, 2022-2032
Table 2. World Economic Outlook, 2021-2031
Table 3. World Economic Outlook, 2021-2023
Table 4. Scenarios for Economic Impact of Ukraine Crisis
Table 5. Main Product Trends and Market Opportunities in North America Extended Reality Market
Table 6. North America Extended Reality Market by Technology, 2022-2032, $ mn (Demand Value)
Table 7. North America Extended Reality Market by Technology, 2022-2032, $ mn (Production Value)
Table 8. North America Augmented Reality Market by Technology, 2022-2032, $ mn
Table 9. North America Augmented Reality Market: Marker-based AR by Type, 2022-2032, $ mn
Table 10. North America Augmented Reality Market: Markerless AR by Type, 2022-2032, $ mn
Table 11. North America Virtual Reality Market by Technology, 2022-2032, $ mn
Table 12. North America Extended Reality Market by Component, 2022-2032, $ mn (Demand Value)
Table 13. North America Extended Reality Market by Component, 2022-2032, $ mn (Production Value)
Table 14. North America Extended Reality Market: Hardware by Type, 2022-2032, $ mn
Table 15. North America Extended Reality Market: Software by Type, 2022-2032, $ mn
Table 16. North America Extended Reality Market by Device Type, 2022-2032, $ mn
Table 17. North America Augmented Reality Market by Device, 2022-2032, $ mn
Table 18. North America Virtual Reality Market by Device, 2022-2032, $ mn
Table 19. North America Mixed Reality (MR) Market by Device, 2022-2032, $ mn
Table 20. North America Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Demand Value)
Table 21. North America Extended Reality Market by Industry Vertical, 2022-2032, $ mn (Production Value)
Table 22. North America Extended Reality Market by End User, 2022-2032, $ mn
Table 23. North America Extended Reality Market by End User, 2022-2032, $ mn
Table 24. North America Extended Reality Market by Country, 2022-2032, $ mn
Table 25. U.S. Extended Reality Market by Technology, 2022-2032, $ mn
Table 26. U.S. Extended Reality Market by Component, 2022-2032, $ mn
Table 27. U.S. Extended Reality Market by Industry Vertical, 2022-2032, $ mn
Table 28. Canada Extended Reality Market by Technology, 2022-2032, $ mn
Table 29. Canada Extended Reality Market by Component, 2022-2032, $ mn
Table 30. Canada Extended Reality Market by Industry Vertical, 2022-2032, $ mn
Table 31. Mexico Extended Reality Market by Technology, 2022-2032, $ mn
Table 32. Mexico Extended Reality Market by Component, 2022-2032, $ mn
Table 33. Mexico Extended Reality Market by Industry Vertical, 2022-2032, $ mn
Table 34. Acer Inc.: Company Snapshot
Table 35. Acer Inc.: Business Segmentation
Table 36. Acer Inc.: Product Portfolio

List Of Figures

LIST OF FIGURES

Figure 1. Research Method Flow Chart
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032
Figure 4. North America Extended Reality Market by Demand Value, 2022-2032, $ mn
Figure 5. North America Extended Reality Market by Production Value, 2022-2032, $ mn
Figure 6. Impact of COVID-19 on Business
Figure 7. Primary Drivers and Impact Factors of North America Extended Reality Market
Figure 8. Forecast of Middle-class Population by Region, 2015-2030, million
Figure 9. World Digital Gaming Market, 2022-2032, $ bn
Figure 10. Forecast Share of Consumers Who Will Have Used AR for Online Shopping by 2025 by Country
Figure 11. Primary Restraints and Impact Factors of North America Extended Reality Market
Figure 12. Investment Opportunity Analysis
Figure 13. Porter’s Fiver Forces Analysis of North America Extended Reality Market
Figure 14. Breakdown of North America Extended Reality Market by Technology, 2022-2032, % of Demand Value
Figure 15. North America Addressable Market Cap in 2023-2032 by Technology, Demand Value ($ mn) and Share (%)
Figure 16. Breakdown of North America Extended Reality Market by Technology, 2022-2032, % of Production Value
Figure 17. North America Addressable Market Cap in 2023-2032 by Technology, Production Value ($ mn) and Share (%)
Figure 18. North America Extended Reality Market by Technology: Augmented Reality (AR), 2022-2032, $ mn
Figure 19. North America Augmented Reality Market by Technology: Marker-based AR, 2022-2032, $ mn
Figure 20. North America Augmented Reality Market by Technology: Markerless AR, 2022-2032, $ mn
Figure 21. North America Augmented Reality Market by Technology: Other Technologies, 2022-2032, $ mn
Figure 22. North America Extended Reality Market by Technology: Virtual Reality (VR), 2022-2032, $ mn
Figure 23. North America Virtual Reality Market by Technology: Nonimmersive Technology, 2022-2032, $ mn
Figure 24. North America Virtual Reality Market by Technology: Semi-Immersive Technology, 2022-2032, $ mn
Figure 25. North America Virtual Reality Market by Technology: Fully Immersive Technology, 2022-2032, $ mn
Figure 26. North America Extended Reality Market by Technology: Mixed Reality (MR), 2022-2032, $ mn
Figure 27. Breakdown of North America Extended Reality Market by Component, 2022-2032, % of Demand Value
Figure 28. North America Addressable Market Cap in 2023-2032 by Component, Demand Value ($ mn) and Share (%)
Figure 29. Breakdown of North America Extended Reality Market by Component, 2022-2032, % of Production Value
Figure 30. North America Addressable Market Cap in 2023-2032 by Component, Demand Production Value ($ mn) and Share (%)
Figure 31. North America Extended Reality Market by Component: Hardware, 2022-2032, $ mn
Figure 32. North America Extended Reality Market by Hardware: Sensors, 2022-2032, $ mn
Figure 33. North America Extended Reality Market by Hardware: Semiconductor Component, 2022-2032, $ mn
Figure 34. North America Extended Reality Market by Hardware: Displays and Projectors, 2022-2032, $ mn
Figure 35. North America Extended Reality Market by Hardware: Position Trackers, 2022-2032, $ mn
Figure 36. North America Extended Reality Market by Hardware: Cameras, 2022-2032, $ mn
Figure 37. North America Extended Reality Market by Hardware: Other Hardware, 2022-2032, $ mn
Figure 38. North America Extended Reality Market by Component: Software, 2022-2032, $ mn
Figure 39. North America Extended Reality Market by Software: Software Developer Kits, 2022-2032, $ mn
Figure 40. North America Extended Reality Market by Software: Cloud-based Solutions, 2022-2032, $ mn
Figure 41. North America Extended Reality Market by Component: Service & Content Creation, 2022-2032, $ mn
Figure 42. Breakdown of North America Extended Reality Market by Device Type, 2022-2032, % of Sales Revenue
Figure 43. North America Addressable Market Cap in 2023-2032 by Device Type, Value ($ mn) and Share (%)
Figure 44. North America Extended Reality Market by Device Type: AR Devices, 2022-2032, $ mn
Figure 45. North America Augmented Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn
Figure 46. North America Augmented Reality Market by Device: Head-Up Display (HUD), 2022-2032, $ mn
Figure 47. North America Augmented Reality Market by Device: Smart Glasses, 2022-2032, $ mn
Figure 48. North America Augmented Reality Market by Device: Handheld Devices and Others, 2022-2032, $ mn
Figure 49. North America Extended Reality Market by Device Type: VR Devices, 2022-2032, $ mn
Figure 50. North America Virtual Reality Market by Device: Head-Mounted Display (HMD), 2022-2032, $ mn
Figure 51. North America Virtual Reality Market by Device: Gesture-Tracking Device, 2022-2032, $ mn
Figure 52. North America Virtual Reality Market by Device: Projector & Display Wall, 2022-2032, $ mn
Figure 53. North America Extended Reality Market by Device Type: MR Devices, 2022-2032, $ mn
Figure 54. North America Mixed Reality (MR) Market by Device: Wireless Devices, 2022-2032, $ mn
Figure 55. North America Mixed Reality (MR) Market by Device: Wired Devices, 2022-2032, $ mn
Figure 56. Breakdown of North America Extended Reality Market by Industry Vertical, 2022-2032, % of Demand Value
Figure 57. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Demand Value ($ mn) and Share (%)
Figure 58. Breakdown of North America Extended Reality Market by Industry Vertical, 2022-2032, % of Production Value
Figure 59. North America Addressable Market Cap in 2023-2032 by Industry Vertical, Production Value ($ mn) and Share (%)
Figure 60. North America Extended Reality Market by Industry Vertical: Gaming & Entertainment, 2022-2032, $ mn
Figure 61. North America Extended Reality Market by Industry Vertical: Industrial & Manufacturing, 2022-2032, $ mn
Figure 62. North America Extended Reality Market by Industry Vertical: Aerospace & Defense, 2022-2032, $ mn
Figure 63. North America Extended Reality Market by Industry Vertical: Healthcare, 2022-2032, $ mn
Figure 64. North America Extended Reality Market by Industry Vertical: Education, 2022-2032, $ mn
Figure 65. North America Extended Reality Market by Industry Vertical: Automotive, 2022-2032, $ mn
Figure 66. North America Extended Reality Market by Industry Vertical: Retail & Marketing, 2022-2032, $ mn
Figure 67. North America Extended Reality Market by Industry Vertical: Other Verticals, 2022-2032, $ mn
Figure 68. Breakdown of North America Extended Reality Market by End User, 2022-2032, % of Revenue
Figure 69. North America Addressable Market Cap in 2023-2032 by End User, Value ($ mn) and Share (%)
Figure 70. North America Extended Reality Market by End User: Consumer, 2022-2032, $ mn
Figure 71. North America Extended Reality Market by End User: Enterprise, 2022-2032, $ mn
Figure 72. North America Extended Reality Market by End User: Large Enterprises, 2022-2032, $ mn
Figure 73. North America Extended Reality Market by End User: Small- & Medium-sized Enterprises (SMEs), 2022-2032, $ mn
Figure 74. Breakdown of North America Extended Reality Market by Country, 2022 and 2032, % of Revenue
Figure 75. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%)
Figure 76. U.S. Extended Reality Market, 2022-2032, $ mn
Figure 77. Canada Extended Reality Market, 2022-2032, $ mn
Figure 78. Extended Reality Market in Mexico, 2022-2032, $ mn
Figure 79. Growth Stage of North America Extended Reality Industry over the Forecast Period