MTN MobileMoney Uganda: mobile payments case study

Date: August 22, 2010
Pages: 8
Price:
US$ 395.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M187D7867AAEN
Leaflet:

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MTN MobileMoney Uganda: mobile payments case study
MTN’s MobileMoney service in Uganda has been highly successful, attracting 1 million users in just over a year since launch. This case study examines MTN’s strategy and service execution, and draws a number of key lessons from this successful implementation.
Executive summary
In a nutshell
Ovum view
MTN MobileMoney analysis
MTN Uganda in a broader context
MobileMoney Uganda: service outline
A solid platform foundation from Fundamo
Learning from M-Pesa
Future outlook and key lessons
Success to date and future outlook
Key lessons from MTN MobileMoney
Appendix
Research methodology

LIST OF TABLES

Table 1: MTN MobileMoney (Uganda) service fees

LIST OF FIGURES

Figure 1: High-level view of the Fundamo platform
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