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Mobile Social Networking: Services and Monetization

February 2011 | 34 pages | ID: MB32E476B98EN
Ovum

US$ 3,000.00

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Introduction

Mobile social networking is becoming highly competitive with players clustered around certain service "sweet spots" in the value chain, e.g. location, social gaming, and commerce. The problem is that as soon as one player innovates, rivals are quick to follow. This opens the door to rapid commoditization, meaning challenges for business models.

Scope of this research

Analysis of key services and business models for mobile social networking. Strategic advice and recommendations for operators, inlcuding service development framework. Research and analysis Highlights

Detailed analysis of business models including "freemium" advertising-based models and the role of premium services and virtual currencies.

Framework to help select and develop the most effective service proposition for mobile social networking.

Key reasons to purchase this research

What are the most promising services for mobile social networking, what are the best practices for such services? How do I decide which business model works best for mobile social networking?
SUMMARY

In a nutshell
Ovum view
Key messages
Recommendations for operators
Ovum’s social network service development framework
How to be an intelligent social media hub
Strengthening messaging in the social networking realm
Bring developers into the community…
Advertising on mobile social media: getting the rules of engagement right
Service developments
Social hub services
Virtual goods
Video
Social gaming
Location services
Messaging communications
Augmented Reality
Monetization
Advertising
Premium services
Freemium models
Virtual currencies
Marketplace exchange models

APPENDIX

Methodology
Further reading
Author
Ovum Consulting
Disclaimer

TABLE OF FIGURES

Figure 1: Ovum’s social network service development framework
Figure 2: Illustrative view of the framework in action
Figure 3: Segmenting the social location landscape


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