Mobile innovation in focus: BeeTV and i-concier

Date: September 23, 2010
Pages: 7
US$ 295.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Mobile innovation in focus: BeeTV and i-concier
License Price: US$ 740.00

BeeTV and i-concier have been launched into the Japanese market as innovative new mobile services from NTT DoCoMo. BeeTV is a video service that charges viewers for watching short video clips, and i-concier offers users a variety of information feeds including weather, transport, sports, and special offers. While neither service is unique in the market, both provide further evidence of DoCoMo’s ability to successfully bring innovative products to market.

Executive summary
In a nutshell
Ovum view
Both BeeTV and i-concier are successful services in the Japanese market.
BeeTV and i-concier have strategic value to DoCoMo.
The success of BeeTV and i-concier is unique to the Japanese market.
Both services highlight the importance of partnerships.
Although BeeTV has been successful, its financial standing is questionable.
Despite the positives for i-concier, there are two major concerns for any other operator hoping to replicate its success.
The performance of BeeTV and i-concier pose wider questions for value-added services.
About BeeTV
Strategy and business model
Performance so far
About i-concier
Strategy and business model
Performance so far


Figure 1: Four pillars for BeeTV
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