Mobile Application Downloads Forecast: 2009–14

June 2010 | 15 pages | ID: M5538FD80D1EN
Ovum

Abstracts

Application downloads to mobile devices have been the subject of a great deal of hype since Apple launched its App Store in 2008. Many of its competitors in the devices market are following hot on its heels, and not a month goes by without an application store launch. A growing number of independent players are also competing hard for business. There have been some impressive announcements from Apple – most recently that 2 billion applications had been downloaded to the iPhone and iPod Touch. Ovum’s forecast looks at how the market will grow going forward, and how much revenue this will generate.

Contents

Executive summary
In a nutshell
Ovum view
Forecast highlights
Global mobile application downloads grow to 18.7 billion by 2014
Short-term growth is rapid, but growth will slow in the longer term
Global paid-for applications to grow to 3.3 billion and end-user revenues to $5.7 billion
Regional outlook
North America remains the largest market throughout the forecast period
Revenue growth will accelerate in Asia-Pacific; slower in North America
Forecast definitions and methodology
Definitions
What do we forecast?
What’s in? What’s out?
Forecast process and key assumption-building
Data collection
Building a most likely scenario
Key inputs: smartphone device shipments
Assumptions
Methodology
Market development scenario
Key players: platforms and application stores
Apple
Android
Windows Mobile and BlackBerry
Symbian
Consumer demand
Technology developments/substitutes
Business models
Regional developments

List Of Tables

LIST OF TABLES

Table 1: Selected application store data

List Of Figures

LIST OF FIGURES

Figure 1: Annual global application downloads
Figure 2: Annual total paid-for download volumes
Figure 3: Annual total application downloads by region
Figure 4: Regional revenues from mobile application downloads ($ 000s)
Figure 5: Forecast methodology for mobile application downloads