Microsoft

January 2010 | 20 pages | ID: MA3FC4F1EA4EN
Ovum

Abstracts

The global recession has taken a toll on Microsoft, causing it to post a decline in revenues for the first time in its 23-year history as a public company. The vendor will likely struggle for another couple of quarters, but economic recovery (albeit slow) combined with new product releases mean that revenues aren’t likely to fall any further. More broadly, Microsoft’s financial strength, worldwide presence and ongoing R&D investments give it a very sound foundation. Its cloud initiatives, its ‘software plus services’ strategy and its promising partnership with Yahoo should also help drive growth over the next few years.

Contents

EXECUTIVE SUMMARY

IN A NUTSHELL

THE OVUM VIEW

SWOT ANALYSIS

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

COMPETITIVE ENVIRONMENT

KEY COMPETITORS

MICROSOFT’S DIFFERENTIATORS

COMPANY INFORMATION

STRUCTURE

PRODUCTS AND SERVICES

KEY OFFERINGS FALL IN FIVE BUSINESS SEGMENTS

STRATEGY ANALYSIS

STRATEGY OBJECTIVES

STRENGTHENING PRODUCT PORTFOLIO

TARGETING THE SMB MARKET

MARKETING STRATEGIES

STRATEGY EXECUTION

INVESTMENT IN PRODUCT DEVELOPMENT

ACQUISITIONS


TECHNOLOGY PARTNERSHIP

OPEN SOURCE

TARGETING THE SMB MARKET

MARKETING STRATEGIES

SALES CHANNEL FOR OPERATING SYSTEMS

DIGITAL ADVERTISING

OUTLOOK

FINANCIAL ANALYSIS

GROUP ANALYSIS

SEGMENT ANALYSIS

List Of Tables

LIST OF TABLES

Table 1: Microsoft key financial indicators
Table 2: Microsoft segment analysis