LTE Insights Service -The LTE Ecosystem: A Global Analysis of Deployments, Subscriptions, Devices and Operator Strategies
With over 36 fully commercial network launches and 150 LTE-enabled devices available in the market, LTE adoption has considerably gained momentum throughout the globe. Swedish incumbent operator Telia was the first to launch LTE services in December 2009. This was followed by several commercial launches in Western Europe, the U.S and the Asia Pacific region, with the Verizon Wireless, Vodafone Germany and NTT DoCoMo launching major marketing campaigns to kick start commercial adoption. The second half of 2011 saw another series of deployments across the Middle East region, with the Saudi Telecom Company (STC), Zain and Mobily announcing commercial network launches. By 2012, it is expected that there will be over 120 operational LTE networks. LTE Subscriptions have already surpassed the 6 million benchmark, with the U.S accounting for over 70 % of worldwide subscriptions. In addition to the early availability of LTE coverage, compelling pricing strategies, such as those offered by Verizon Wireless, have played a critical role in LTE adoption. Covering over 180 worldwide operators, this report and its associated database take an in-depth look at the LTE ecosystem from a global perspective by analyzing present and future LTE deployments, subscriptions, devices and operator strategies.
1 INTRODUCTION
1.1 Executive Summary
1.2 Acronyms
2 LTE TECHNOLOGY OVERVIEW
2.1 LTE Radio Access and Core Network Technology
2.2 LTE Technical Performance Metrics
2.3 The Evolution to 4G and LTE Advanced
2.4 Coexistence with Present Network Deployments
3 LTE ECOSYSTEM OVERVIEW
3.1 The Key Market Drivers for LTE Adoption
3.1.1 The Increasing Demand for Broadband Data Centric Applications
3.1.2 Mobile Market Saturation and Opportunities for Higher ARPUs
3.1.3 High Data Rates, Spectral Efficiency and OPEX Reduction
3.1.4 Narrow Competition from competing standards
3.1.5 Broadband Availability in Rural Areas
3.1.6 Commitments by Major Infrastructure and User Device Vendors
3.2 The Key Market Obstacles for LTE Adoption
3.2.1 Frequency Spectrum Availability, Congestion and Regulation
3.2.2 CAPEX Demands for Operators
3.2.3 Consumer Device Challenges
3.2.4 Pricing Strategies and Complexities in Roaming Agreements
3.3 LTE Commercial Network Deployments and Subscriptions
3.3.1 LTE Commercial Network Launches and Plans 2012 – 2015
3.3.2 Unique Market & Operator Requirements
3.3.3 Present Subscriptions and Projections 2011 – 2012
3.3.4 LTE Regional Market Share
3.4 LTE Spectrum Adoption Throughout the World
3.4.1 700 MHz Band leading the Market in 2011
3.4.2 Varying Spectrum Adoption Strategies
3.5 The LTE Device Industry
3.5.1 LTE Devices by Spectrum
3.5.2 Market Segmentation: Fixed vs Mobile
3.5.3 Devices Offerings by Commercial LTE Operators
4 LTE OPERATOR STRATEGIES
4.1 LTE Go-to-Market Strategies
4.2 Coverage Transparency and Interoperability with 3G and WiFi Networks
4.3 Market Segmentation Strategies: Urban vs Rural
4.4 LTE Market Positioning and Pricing Strategies
4.4.1 Technology Neutral Pricing: Verizon Wireless U.S.A
4.4.2 Discounts to 3G Tariffs: AT & T U.S.A
4.4.3 Discounted Pricing in Rural Areas: Vodafone Germany
4.4.4 Premium Pricing based on Speed and Usage Caps: Conservative Operators
4.4.5 Free LTE Service Trials: STC Saudi Arabia
4.5 Capitalizing on LTE: Lesson from Verizon Wireless
5 LTE DEPLOYMENTS, SUBSCRIPTIONS AND FORECASTS
5.1 Worldwide Subscriptions and Market Share
5.1.1 Worldwide LTE Subscriptions
5.1.1.1 Worldwide LTE Subscriptions by Spectrum Band
5.1.1.2 Worldwide LTE Subscriptions by Region
5.1.2 Worldwide LTE Market Share by Spectrum
5.1.3 Worldwide LTE Market Share by Top Countries
5.2 Asia Pacific
5.2.1 LTE Subscriptions
5.2.1.1 LTE Subscriptions by Spectrum Band
5.2.1.2 LTE Subscriptions by Country
5.2.2 LTE Market Share by Spectrum
5.2.3 LTE Market Share by Top Countries
5.2.4 Deployments, Subscriptions and Market Share by Country
5.2.4.1 Australia
5.2.4.2 China
5.2.4.3 Hong Kong
5.2.4.4 India
5.2.4.5 Indonesia
5.2.4.6 Japan
5.2.4.7 South Korea
5.2.4.8 Malaysia
5.2.4.9 Nepal
5.2.4.10 New Zealand
5.2.4.11 Pakistan
5.2.4.12 Philippines
5.2.4.13 Singapore
5.2.4.14 Sri Lanka
5.2.4.15 Taiwan
5.2.4.16 Thailand
5.2.4.17 Vietnam
5.3 North America
5.3.1 LTE Subscriptions
5.3.1.1 LTE Subscriptions by Spectrum Band
5.3.1.2 LTE Subscriptions by Country
5.3.2 LTE Market Share by Spectrum
5.3.3 LTE Market Share by Country
5.3.4 Country Level Operator Deployments, Subscriptions and Market Share
5.3.4.1 Canada
5.3.4.2 United States
5.4 Western Europe
5.4.1 LTE Subscriptions
5.4.1.1 LTE Subscriptions by Spectrum Band
5.4.1.2 LTE Subscriptions by Country
5.4.2 LTE Market Share by Spectrum
5.4.3 LTE Market Share by Top Countries
5.4.4 Country Level Operator Deployments, Subscriptions and Market Share
5.4.4.1 Andorra
5.4.4.2 Austria
5.4.4.3 Belgium
5.4.4.4 Denmark
5.4.4.5 Finland
5.4.4.6 France
5.4.4.7 Germany
5.4.4.8 Greece
5.4.4.9 Ireland
5.4.4.10 Italy
5.4.4.11 Jersey
5.4.4.12 Luxembourg
5.4.4.13 Monaco
5.4.4.14 Netherlands
5.4.4.15 Norway
5.4.4.16 Portugal
5.4.4.17 Spain
5.4.4.18 Sweden
5.4.4.19 Switzerland
5.4.4.20 Turkey
5.4.4.21 United Kingdom
5.5 Eastern Europe
5.5.1 LTE Subscriptions
5.5.1.1 LTE Subscriptions by Spectrum Band
5.5.1.2 LTE Subscriptions by Country
5.5.2 LTE Market Share by Spectrum
5.5.3 LTE Market Share by Top Countries
5.5.4 Country Level Operator Contracts, Subscriptions and Market Share
5.5.4.1 Abkhaz
5.5.4.2 Armenia
5.5.4.3 Belarus
5.5.4.4 Bulgaria
5.5.4.5 Croatia
5.5.4.6 Czech Republic
5.5.4.7 Estonia
5.5.4.8 Georgia
5.5.4.9 Hungary
5.5.4.10 Kazakhstan
5.5.4.11 Latvia
5.5.4.12 Lithuania
5.5.4.13 Macedonia
5.5.4.14 Moldova
5.5.4.15 Poland
5.5.4.16 Romania
5.5.4.17 Russia
5.5.4.18 Slovak Republic
5.5.4.19 Slovenia
5.5.4.20 Uzbekistan
5.6 Middle East
5.6.1 LTE Subscriptions
5.6.1.1 LTE Subscriptions by Spectrum Band
5.6.1.2 LTE Subscriptions by Country
5.6.2 LTE Market Share by Spectrum
5.6.3 LTE Market Share by Top Countries
5.6.4 Deployments, Subscriptions and Market Share by Country
5.6.4.1 Bahrain
5.6.4.2 Israel
5.6.4.3 Jordan
5.6.4.4 Kuwait
5.6.4.5 Oman
5.6.4.6 Qatar
5.6.4.7 Saudi Arabia
5.6.4.8 UAE
5.7 Africa
5.7.1 LTE Subscriptions
5.7.2 LTE Subscriptions by Spectrum Band
5.7.3 LTE Subscriptions by Country
5.7.4 LTE Market Share by Spectrum
5.7.5 LTE Market Share by Top Countries
5.7.6 Deployments, Subscriptions and Market Share by Country
5.7.6.1 Angola
5.7.6.2 Egypt
5.7.6.3 Kenya
5.7.6.4 Libya
5.7.6.5 Nigeria
5.7.6.6 South Africa
5.7.6.7 Tunisia
5.7.6.8 Uganda
5.8 Latin and Central America
5.8.1 LTE Subscriptions
5.8.1.1 LTE Subscriptions by Spectrum Band
5.8.1.2 LTE Subscriptions by Country
5.8.2 LTE Market Share by Spectrum
5.8.3 LTE Market Share by Top Countries
5.8.4 Deployments, Subscriptions and Market Share by Country
5.8.4.1 Argentina
5.8.4.2 Bolivia
5.8.4.3 Brazil
5.8.4.4 Chile
5.8.4.5 Colombia
1.1 Executive Summary
1.2 Acronyms
2 LTE TECHNOLOGY OVERVIEW
2.1 LTE Radio Access and Core Network Technology
2.2 LTE Technical Performance Metrics
2.3 The Evolution to 4G and LTE Advanced
2.4 Coexistence with Present Network Deployments
3 LTE ECOSYSTEM OVERVIEW
3.1 The Key Market Drivers for LTE Adoption
3.1.1 The Increasing Demand for Broadband Data Centric Applications
3.1.2 Mobile Market Saturation and Opportunities for Higher ARPUs
3.1.3 High Data Rates, Spectral Efficiency and OPEX Reduction
3.1.4 Narrow Competition from competing standards
3.1.5 Broadband Availability in Rural Areas
3.1.6 Commitments by Major Infrastructure and User Device Vendors
3.2 The Key Market Obstacles for LTE Adoption
3.2.1 Frequency Spectrum Availability, Congestion and Regulation
3.2.2 CAPEX Demands for Operators
3.2.3 Consumer Device Challenges
3.2.4 Pricing Strategies and Complexities in Roaming Agreements
3.3 LTE Commercial Network Deployments and Subscriptions
3.3.1 LTE Commercial Network Launches and Plans 2012 – 2015
3.3.2 Unique Market & Operator Requirements
3.3.3 Present Subscriptions and Projections 2011 – 2012
3.3.4 LTE Regional Market Share
3.4 LTE Spectrum Adoption Throughout the World
3.4.1 700 MHz Band leading the Market in 2011
3.4.2 Varying Spectrum Adoption Strategies
3.5 The LTE Device Industry
3.5.1 LTE Devices by Spectrum
3.5.2 Market Segmentation: Fixed vs Mobile
3.5.3 Devices Offerings by Commercial LTE Operators
4 LTE OPERATOR STRATEGIES
4.1 LTE Go-to-Market Strategies
4.2 Coverage Transparency and Interoperability with 3G and WiFi Networks
4.3 Market Segmentation Strategies: Urban vs Rural
4.4 LTE Market Positioning and Pricing Strategies
4.4.1 Technology Neutral Pricing: Verizon Wireless U.S.A
4.4.2 Discounts to 3G Tariffs: AT & T U.S.A
4.4.3 Discounted Pricing in Rural Areas: Vodafone Germany
4.4.4 Premium Pricing based on Speed and Usage Caps: Conservative Operators
4.4.5 Free LTE Service Trials: STC Saudi Arabia
4.5 Capitalizing on LTE: Lesson from Verizon Wireless
5 LTE DEPLOYMENTS, SUBSCRIPTIONS AND FORECASTS
5.1 Worldwide Subscriptions and Market Share
5.1.1 Worldwide LTE Subscriptions
5.1.1.1 Worldwide LTE Subscriptions by Spectrum Band
5.1.1.2 Worldwide LTE Subscriptions by Region
5.1.2 Worldwide LTE Market Share by Spectrum
5.1.3 Worldwide LTE Market Share by Top Countries
5.2 Asia Pacific
5.2.1 LTE Subscriptions
5.2.1.1 LTE Subscriptions by Spectrum Band
5.2.1.2 LTE Subscriptions by Country
5.2.2 LTE Market Share by Spectrum
5.2.3 LTE Market Share by Top Countries
5.2.4 Deployments, Subscriptions and Market Share by Country
5.2.4.1 Australia
5.2.4.2 China
5.2.4.3 Hong Kong
5.2.4.4 India
5.2.4.5 Indonesia
5.2.4.6 Japan
5.2.4.7 South Korea
5.2.4.8 Malaysia
5.2.4.9 Nepal
5.2.4.10 New Zealand
5.2.4.11 Pakistan
5.2.4.12 Philippines
5.2.4.13 Singapore
5.2.4.14 Sri Lanka
5.2.4.15 Taiwan
5.2.4.16 Thailand
5.2.4.17 Vietnam
5.3 North America
5.3.1 LTE Subscriptions
5.3.1.1 LTE Subscriptions by Spectrum Band
5.3.1.2 LTE Subscriptions by Country
5.3.2 LTE Market Share by Spectrum
5.3.3 LTE Market Share by Country
5.3.4 Country Level Operator Deployments, Subscriptions and Market Share
5.3.4.1 Canada
5.3.4.2 United States
5.4 Western Europe
5.4.1 LTE Subscriptions
5.4.1.1 LTE Subscriptions by Spectrum Band
5.4.1.2 LTE Subscriptions by Country
5.4.2 LTE Market Share by Spectrum
5.4.3 LTE Market Share by Top Countries
5.4.4 Country Level Operator Deployments, Subscriptions and Market Share
5.4.4.1 Andorra
5.4.4.2 Austria
5.4.4.3 Belgium
5.4.4.4 Denmark
5.4.4.5 Finland
5.4.4.6 France
5.4.4.7 Germany
5.4.4.8 Greece
5.4.4.9 Ireland
5.4.4.10 Italy
5.4.4.11 Jersey
5.4.4.12 Luxembourg
5.4.4.13 Monaco
5.4.4.14 Netherlands
5.4.4.15 Norway
5.4.4.16 Portugal
5.4.4.17 Spain
5.4.4.18 Sweden
5.4.4.19 Switzerland
5.4.4.20 Turkey
5.4.4.21 United Kingdom
5.5 Eastern Europe
5.5.1 LTE Subscriptions
5.5.1.1 LTE Subscriptions by Spectrum Band
5.5.1.2 LTE Subscriptions by Country
5.5.2 LTE Market Share by Spectrum
5.5.3 LTE Market Share by Top Countries
5.5.4 Country Level Operator Contracts, Subscriptions and Market Share
5.5.4.1 Abkhaz
5.5.4.2 Armenia
5.5.4.3 Belarus
5.5.4.4 Bulgaria
5.5.4.5 Croatia
5.5.4.6 Czech Republic
5.5.4.7 Estonia
5.5.4.8 Georgia
5.5.4.9 Hungary
5.5.4.10 Kazakhstan
5.5.4.11 Latvia
5.5.4.12 Lithuania
5.5.4.13 Macedonia
5.5.4.14 Moldova
5.5.4.15 Poland
5.5.4.16 Romania
5.5.4.17 Russia
5.5.4.18 Slovak Republic
5.5.4.19 Slovenia
5.5.4.20 Uzbekistan
5.6 Middle East
5.6.1 LTE Subscriptions
5.6.1.1 LTE Subscriptions by Spectrum Band
5.6.1.2 LTE Subscriptions by Country
5.6.2 LTE Market Share by Spectrum
5.6.3 LTE Market Share by Top Countries
5.6.4 Deployments, Subscriptions and Market Share by Country
5.6.4.1 Bahrain
5.6.4.2 Israel
5.6.4.3 Jordan
5.6.4.4 Kuwait
5.6.4.5 Oman
5.6.4.6 Qatar
5.6.4.7 Saudi Arabia
5.6.4.8 UAE
5.7 Africa
5.7.1 LTE Subscriptions
5.7.2 LTE Subscriptions by Spectrum Band
5.7.3 LTE Subscriptions by Country
5.7.4 LTE Market Share by Spectrum
5.7.5 LTE Market Share by Top Countries
5.7.6 Deployments, Subscriptions and Market Share by Country
5.7.6.1 Angola
5.7.6.2 Egypt
5.7.6.3 Kenya
5.7.6.4 Libya
5.7.6.5 Nigeria
5.7.6.6 South Africa
5.7.6.7 Tunisia
5.7.6.8 Uganda
5.8 Latin and Central America
5.8.1 LTE Subscriptions
5.8.1.1 LTE Subscriptions by Spectrum Band
5.8.1.2 LTE Subscriptions by Country
5.8.2 LTE Market Share by Spectrum
5.8.3 LTE Market Share by Top Countries
5.8.4 Deployments, Subscriptions and Market Share by Country
5.8.4.1 Argentina
5.8.4.2 Bolivia
5.8.4.3 Brazil
5.8.4.4 Chile
5.8.4.5 Colombia
