KPN
KPN, in the third year of its “Back to Growth” strategy, has increased its focus on cutting costs and increasing customer value. While its operations are located in highly competitive mature markets, KPN’s multi-branding strategy, which targets specific demographics, is serving it well.
Executive summary
In a nutshell
Ovum view
Focus on value creation and cost reductions to deliver growth
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
The Netherlands – wireline services
The Netherlands – wireless services
Mobile International
Strategy analysis
Shift in strategic focus
Branding strategy
The Netherlands
Overview
Consumer
Driving bundled services
Next generation fixed broadband
Wireless services
Business
Aiming to become a fully fledged ICT provider
Mobile International
Overview
E-Plus (Germany)
BASE (Belgium)
Rest of World
Company information
Structure
The Netherlands
Mobile International
Financial highlights
Growth and profitability
Segment analysis
In a nutshell
Ovum view
Focus on value creation and cost reductions to deliver growth
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
The Netherlands – wireline services
The Netherlands – wireless services
Mobile International
Strategy analysis
Shift in strategic focus
Branding strategy
The Netherlands
Overview
Consumer
Driving bundled services
Next generation fixed broadband
Wireless services
Business
Aiming to become a fully fledged ICT provider
Mobile International
Overview
E-Plus (Germany)
BASE (Belgium)
Rest of World
Company information
Structure
The Netherlands
Mobile International
Financial highlights
Growth and profitability
Segment analysis
LIST OF TABLES
Table 1: Group financials
Table 2: Segment breakdown of external revenues and operating margins
Table 1: Group financials
Table 2: Segment breakdown of external revenues and operating margins
LIST OF FIGURES
Figure 1: KPN’s corporate structure 2010
Figure 1: KPN’s corporate structure 2010
