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KANA SEM version 11

February 2011 | 13 pages | ID: KB427E9A7E7EN
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Introduction

As customer service rises up the corporate strategic agenda, businesses are tuning their service strategies and investing in tools to help deliver on them. KANA SEM provides a unified environment for creating, executing and optimizing the many facets of the customer service experience.

Features and benefits
  • Explore the benefits of a dedicated customer service application with customer-centric process flows that support business agility.
  • Weigh the benefits and disadvantages of a service-only product versus a multi function CRM suite.
Highlights

Globalization, ever intensifying competition, and declining customer loyalty provide the background for renewed interest in customer service. With its dedicated customer service and customer-centric process flows KANA SEM helps support business agility efforts.

Your key questions answered
  • What tools are available to help deal with the exceptions that are characteristic of customer service interactions?
  • Why should you consider adding another application to your CRM portfolio?


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