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International calling market in the UK: a snapshot

February 2010 | 11 pages | ID: I75F913B4CDEN
Ovum

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The international calling market in the UK has undergone significant transformation as new options come into use. Prepaid calling cards, ethnic MVNOs, VoIP services and access numbers now compete with BT and the mobile operators to serve the market. Here we present a snapshot of the market and the choices available to different segments of the population.
Executive summary
In a nutshell
Ovum view
International calling
Available options
Sizing the international calling market
Customer segmentation for international calling
Businesses
Settled UK residents
Short-term visitors
Students
Illegal immigrants
Asylum seekers
Assumptions and estimates
Revenues from international calling
Key market characteristics
Government action influences size of market
Calling cards are notoriously under-regulated
Technology evolution affects the market
Education and income influence the market
Migration trends will sustain market

LIST OF TABLES

Table 1: International calling rates from the UK
Table 2: Data and assumptions for international calling customers (per year)
Table 3: International calling revenue estimates for 2009

LIST OF FIGURES

Figure 1: Segmentation of international calling customers


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