Innovation Watch: Telstra's IP Telephony Strategy

Date: January 22, 2011
Pages: 9
Price:
US$ 1,000.00
Publisher: Ovum
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: IF98DF44BDAEN
Leaflet:

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Innovation Watch: Telstra's IP Telephony Strategy
Introduction

Telstra’s IP telephony solution addresses enterprises’ growing demand for hosted and managed services, provides “stickier” services, and maximizes the company’s network investments. Telstra has also identified excellent potential among existing customers that use Microsoft Office Communications Server.

Features and benefits
  • Provides insight into Telstra's IP telephony strategy, and explores the opportunites and challenges that it faces.
  • Examines Telstra's broader unified communications strategy.
Highlights

By integrating IP telephony-hosted solutions with Microsoft Office Communications Server, enterprises are able to place voice calls directly from applications such as Office Communicator, Outlook, and SharePoint. Through session initiation protocol trunking, customers can integrate Telstra's IP telephony solution with their legacy systems.

Your key questions answered
  • Why is Telstra initially targeting larger organizations with its IP telephony strategy?
  • How is Telstra addressing the growing demand for hosted and managed services among enterprises?
Ovum view
Opportunities
Challenges
Innovation
Strategic partnerships
Monetization
Appendix
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