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The Impact of Crises on the Audiovisual Sector: SVOD, the great winner of the crisis

September 2020 | 52 pages | ID: I0C8B551B71BEN
IDATE

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This IDATE DigiWorld report explores how audiovisual markets have been affected by previous economic and financial crises and whether they have succeeded in rebounding during the recovery period.

It attempts to distinguish between structural changes and direct consequences of the crises to better predict the exit scenarios taking shape after the COVID-19 crisis.

It evaluates the impact of the dot-com bubble, the sub-prime crisis and the European debt crisis on the pay-TV and free-to-air TV markets (commercial and public) for each of the major markets worldwide (USA, China, UK, Germany, France, Italy, Spain) and for each of the world’s regions.

The key findings from analysing the history of the audiovisual sector over the last 20 years allows us to predict the possible consequences of the current crisis affecting the television and OTT video sector.

This qualitative analysis includes historical figures from 1999 to 2019 and forecasts for 2020 to 2023.

DATASET SCOPE

Markets 1999-2019 & Forecasts to 2023

Indicators by country:

TV and video revenue
  • Linear TV market
    • Public funding
    • Advertising revenue
    • Pay-TV revenue
  • OTT video market
    • Video advertising revenue
    • SVoD
  • Total video market
Geographical coverage
  • World
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • United Kingdom
  • Asia-Pacific
    • China
  • North America
    • USA
  • LATAM
  • Middle East & Africa
1. EXECUTIVE SUMMARY

2. THE DOT-COM BUBBLE

Comparison of GDP growth and TV revenues, 2001-2005
Impact of the dot-com bubble on the pay-TV market
Impact of the dot-com bubble on TV advertising revenues
Impact of the dot-com bubble on public funding

3. THE SUB-PRIME CRISIS

Comparison of GDP growth and TV revenues, 2006-2012
Impact of the sub-prime crisis on the pay-TV market
Impact of the sub-prime crisis on TV advertising revenues
Impact the sub-prime crisis on public funding

4. THE EUROPEAN DEBT CRISIS

Comparison of GDP growth and TV revenues, 2009-2015
Impact of the European debt crisis on the pay-TV market
Impact of the European debt crisis on TV advertising revenues
Impact the European debt crisis on public funding
Impact the European debt crisis on video OTT services

5. THE COVID-19 CRISIS

Comparison of GDP growth and TV revenues, 2017-2023, before and post Covid-19
Comparison of GDP growth and OTT video revenues, 2017-2023, before and post Covid-19
Impact on the COVID-19 crisis on the pay-TV market
Impact on the COVID-19 crisis on TV advertising revenues
Impact on the COVID-19 crisis on the SVOD market
Impact on the COVID-19 crisis on OTT video services
Impact on the COVID-19 crisis on OTT video advertising revenues

6. MARKET DATA

World
North America
  United States
Asia-Pacific
  China
Europe
  United Kingdom, Germany, France, Italy, Spain
Latin America

LIST OF TABLES AND FIGURES

The dot-com bubble
  Comparison of GDP growth and TV revenues
  Average growth of linear TV revenues worldwide, 1999-2005
  Pay-TV revenues worldwide, 1999-2005
  Proportion of primary sources of revenue of linear TV, 1999-2005
  Average annual growth of pay-TV revenues worldwide, 1999-2005
  Pay-TV revenues in Europe’s 5 major markets, 1999-2005
  TV advertising revenues worldwide, 1999-2005
  TV advertising revenues in Europe’s 5 major markets, 1999-2005
  Public funding worldwide, 1999-2005
  Public funding in Europe’s 5 major markets, 1999-2005
The sub-prime crisis
  Comparison of GDP growth and TV revenues
  Pay-TV revenues worldwide, 2006-2012
  Average annual growth of pay-TV revenues worldwide, 2006-2012
  Pay-TV revenues worldwide, 2006-2012
  Proportion of primary sources of revenue of linear TV, 2006-2012
  TV advertising revenues worldwide, 2006-2012
  TV advertising revenues in Europe’s 5 major markets, 2006-2012
  Public funding worldwide, 2006-2012
  Public funding in Europe’s 5 major markets, 2006-2012
The European debt crisis
  Comparison of GDP growth and TV revenues
  Pay-TV revenues in Europe’s 5 major markets, 2009-2015
  Pay-TV growth rate in Europe, 2010-2015 (%)
  TV advertising revenues in Europe’s 5 major markets, 2009-2015
  TV advertising growth rate in Europe, 2010-2015
  Public funding in Europe’s 5 major markets, 2009-2015
  Public funding growth rate in Europe, 2010-2015
  SVOD revenues in Europe’s 5 major markets, 2009-2015
  OTT video avertising revenues in Europe’s 5 major markets, 2009-2015
The COVID-19 crisis
  Comparison of GDP growth and TV revenues
  Comparison of TV revenue growth
  Comparison of GDP growth and OTT revenue growth
  Comparison of OTT video revenue growth
  Pay-TV revenue forecasts worldwide, 2017-2023 before COVID
  Pay-TV revenue forecasts worldwide, 2017-2023 after COVID
  Average annual growth forecasts for pay-TV revenues worldwide, 2017-2023 before COVID
  Average annual growth forecasts for pay-TV revenues worldwide, 2017-2023 after COVID
  TV advertising revenue forecasts worldwide, 2017-2023 before COVID
  TV advertising revenue forecasts worldwide, 2017-2023 after COVID
  Average annual growth forecasts for TV advertising revenues worldwide, 2017-2023 before COVID
  Average annual growth forecasts for TV advertising revenues worldwide, 2017-2023 after COVID
  SVOD revenue forecasts worldwide, 2017-2023 before COVID
  SVOD revenue forecasts worldwide, 2017-2023 after COVID
  Average annual growth forecasts for SVOD revenues worldwide, 2017-2023 before COVID
  Average annual growth forecasts for SVOD revenues worldwide, 2017-2023 after COVID
  OTT video advertising forecasts worldwide, 2017-2023 before COVID
  OTT video advertising forecasts worldwide, 2017-2023 after COVID
  Average annual growth forecasts for OTT video advertising revenues worldwide, 2017-2023 before COVID
  Average annual growth forecasts for OTT video advertising revenues worldwide, 2017-2023 after COVID
  Breakdown of audiovisual revenues, 2017-2023 / Forecasts before COVID
  Breakdown of audiovisual revenues, 2017-2023/ Forecasts after COVID
Market data
  TV revenue growth
  Summary of key indicators


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