The Impact of Crises on the Audiovisual Sector: SVOD, the great winner of the crisis
This IDATE DigiWorld report explores how audiovisual markets have been affected by previous economic and financial crises and whether they have succeeded in rebounding during the recovery period.
It attempts to distinguish between structural changes and direct consequences of the crises to better predict the exit scenarios taking shape after the COVID-19 crisis.
It evaluates the impact of the dot-com bubble, the sub-prime crisis and the European debt crisis on the pay-TV and free-to-air TV markets (commercial and public) for each of the major markets worldwide (USA, China, UK, Germany, France, Italy, Spain) and for each of the world’s regions.
The key findings from analysing the history of the audiovisual sector over the last 20 years allows us to predict the possible consequences of the current crisis affecting the television and OTT video sector.
This qualitative analysis includes historical figures from 1999 to 2019 and forecasts for 2020 to 2023.
DATASET SCOPE
Markets 1999-2019 & Forecasts to 2023
Indicators by country:
TV and video revenue
It attempts to distinguish between structural changes and direct consequences of the crises to better predict the exit scenarios taking shape after the COVID-19 crisis.
It evaluates the impact of the dot-com bubble, the sub-prime crisis and the European debt crisis on the pay-TV and free-to-air TV markets (commercial and public) for each of the major markets worldwide (USA, China, UK, Germany, France, Italy, Spain) and for each of the world’s regions.
The key findings from analysing the history of the audiovisual sector over the last 20 years allows us to predict the possible consequences of the current crisis affecting the television and OTT video sector.
This qualitative analysis includes historical figures from 1999 to 2019 and forecasts for 2020 to 2023.
DATASET SCOPE
Markets 1999-2019 & Forecasts to 2023
Indicators by country:
TV and video revenue
- Linear TV market
- Public funding
- Advertising revenue
- Pay-TV revenue
- OTT video market
- Video advertising revenue
- SVoD
- Total video market
- World
- Europe
- France
- Germany
- Italy
- Spain
- United Kingdom
- Asia-Pacific
- China
- North America
- USA
- LATAM
- Middle East & Africa
1. EXECUTIVE SUMMARY
2. THE DOT-COM BUBBLE
Comparison of GDP growth and TV revenues, 2001-2005
Impact of the dot-com bubble on the pay-TV market
Impact of the dot-com bubble on TV advertising revenues
Impact of the dot-com bubble on public funding
3. THE SUB-PRIME CRISIS
Comparison of GDP growth and TV revenues, 2006-2012
Impact of the sub-prime crisis on the pay-TV market
Impact of the sub-prime crisis on TV advertising revenues
Impact the sub-prime crisis on public funding
4. THE EUROPEAN DEBT CRISIS
Comparison of GDP growth and TV revenues, 2009-2015
Impact of the European debt crisis on the pay-TV market
Impact of the European debt crisis on TV advertising revenues
Impact the European debt crisis on public funding
Impact the European debt crisis on video OTT services
5. THE COVID-19 CRISIS
Comparison of GDP growth and TV revenues, 2017-2023, before and post Covid-19
Comparison of GDP growth and OTT video revenues, 2017-2023, before and post Covid-19
Impact on the COVID-19 crisis on the pay-TV market
Impact on the COVID-19 crisis on TV advertising revenues
Impact on the COVID-19 crisis on the SVOD market
Impact on the COVID-19 crisis on OTT video services
Impact on the COVID-19 crisis on OTT video advertising revenues
6. MARKET DATA
World
North America
United States
Asia-Pacific
China
Europe
United Kingdom, Germany, France, Italy, Spain
Latin America
2. THE DOT-COM BUBBLE
Comparison of GDP growth and TV revenues, 2001-2005
Impact of the dot-com bubble on the pay-TV market
Impact of the dot-com bubble on TV advertising revenues
Impact of the dot-com bubble on public funding
3. THE SUB-PRIME CRISIS
Comparison of GDP growth and TV revenues, 2006-2012
Impact of the sub-prime crisis on the pay-TV market
Impact of the sub-prime crisis on TV advertising revenues
Impact the sub-prime crisis on public funding
4. THE EUROPEAN DEBT CRISIS
Comparison of GDP growth and TV revenues, 2009-2015
Impact of the European debt crisis on the pay-TV market
Impact of the European debt crisis on TV advertising revenues
Impact the European debt crisis on public funding
Impact the European debt crisis on video OTT services
5. THE COVID-19 CRISIS
Comparison of GDP growth and TV revenues, 2017-2023, before and post Covid-19
Comparison of GDP growth and OTT video revenues, 2017-2023, before and post Covid-19
Impact on the COVID-19 crisis on the pay-TV market
Impact on the COVID-19 crisis on TV advertising revenues
Impact on the COVID-19 crisis on the SVOD market
Impact on the COVID-19 crisis on OTT video services
Impact on the COVID-19 crisis on OTT video advertising revenues
6. MARKET DATA
World
North America
United States
Asia-Pacific
China
Europe
United Kingdom, Germany, France, Italy, Spain
Latin America
LIST OF TABLES AND FIGURES
The dot-com bubble
Comparison of GDP growth and TV revenues
Average growth of linear TV revenues worldwide, 1999-2005
Pay-TV revenues worldwide, 1999-2005
Proportion of primary sources of revenue of linear TV, 1999-2005
Average annual growth of pay-TV revenues worldwide, 1999-2005
Pay-TV revenues in Europe’s 5 major markets, 1999-2005
TV advertising revenues worldwide, 1999-2005
TV advertising revenues in Europe’s 5 major markets, 1999-2005
Public funding worldwide, 1999-2005
Public funding in Europe’s 5 major markets, 1999-2005
The sub-prime crisis
Comparison of GDP growth and TV revenues
Pay-TV revenues worldwide, 2006-2012
Average annual growth of pay-TV revenues worldwide, 2006-2012
Pay-TV revenues worldwide, 2006-2012
Proportion of primary sources of revenue of linear TV, 2006-2012
TV advertising revenues worldwide, 2006-2012
TV advertising revenues in Europe’s 5 major markets, 2006-2012
Public funding worldwide, 2006-2012
Public funding in Europe’s 5 major markets, 2006-2012
The European debt crisis
Comparison of GDP growth and TV revenues
Pay-TV revenues in Europe’s 5 major markets, 2009-2015
Pay-TV growth rate in Europe, 2010-2015 (%)
TV advertising revenues in Europe’s 5 major markets, 2009-2015
TV advertising growth rate in Europe, 2010-2015
Public funding in Europe’s 5 major markets, 2009-2015
Public funding growth rate in Europe, 2010-2015
SVOD revenues in Europe’s 5 major markets, 2009-2015
OTT video avertising revenues in Europe’s 5 major markets, 2009-2015
The COVID-19 crisis
Comparison of GDP growth and TV revenues
Comparison of TV revenue growth
Comparison of GDP growth and OTT revenue growth
Comparison of OTT video revenue growth
Pay-TV revenue forecasts worldwide, 2017-2023 before COVID
Pay-TV revenue forecasts worldwide, 2017-2023 after COVID
Average annual growth forecasts for pay-TV revenues worldwide, 2017-2023 before COVID
Average annual growth forecasts for pay-TV revenues worldwide, 2017-2023 after COVID
TV advertising revenue forecasts worldwide, 2017-2023 before COVID
TV advertising revenue forecasts worldwide, 2017-2023 after COVID
Average annual growth forecasts for TV advertising revenues worldwide, 2017-2023 before COVID
Average annual growth forecasts for TV advertising revenues worldwide, 2017-2023 after COVID
SVOD revenue forecasts worldwide, 2017-2023 before COVID
SVOD revenue forecasts worldwide, 2017-2023 after COVID
Average annual growth forecasts for SVOD revenues worldwide, 2017-2023 before COVID
Average annual growth forecasts for SVOD revenues worldwide, 2017-2023 after COVID
OTT video advertising forecasts worldwide, 2017-2023 before COVID
OTT video advertising forecasts worldwide, 2017-2023 after COVID
Average annual growth forecasts for OTT video advertising revenues worldwide, 2017-2023 before COVID
Average annual growth forecasts for OTT video advertising revenues worldwide, 2017-2023 after COVID
Breakdown of audiovisual revenues, 2017-2023 / Forecasts before COVID
Breakdown of audiovisual revenues, 2017-2023/ Forecasts after COVID
Market data
TV revenue growth
Summary of key indicators
The dot-com bubble
Comparison of GDP growth and TV revenues
Average growth of linear TV revenues worldwide, 1999-2005
Pay-TV revenues worldwide, 1999-2005
Proportion of primary sources of revenue of linear TV, 1999-2005
Average annual growth of pay-TV revenues worldwide, 1999-2005
Pay-TV revenues in Europe’s 5 major markets, 1999-2005
TV advertising revenues worldwide, 1999-2005
TV advertising revenues in Europe’s 5 major markets, 1999-2005
Public funding worldwide, 1999-2005
Public funding in Europe’s 5 major markets, 1999-2005
The sub-prime crisis
Comparison of GDP growth and TV revenues
Pay-TV revenues worldwide, 2006-2012
Average annual growth of pay-TV revenues worldwide, 2006-2012
Pay-TV revenues worldwide, 2006-2012
Proportion of primary sources of revenue of linear TV, 2006-2012
TV advertising revenues worldwide, 2006-2012
TV advertising revenues in Europe’s 5 major markets, 2006-2012
Public funding worldwide, 2006-2012
Public funding in Europe’s 5 major markets, 2006-2012
The European debt crisis
Comparison of GDP growth and TV revenues
Pay-TV revenues in Europe’s 5 major markets, 2009-2015
Pay-TV growth rate in Europe, 2010-2015 (%)
TV advertising revenues in Europe’s 5 major markets, 2009-2015
TV advertising growth rate in Europe, 2010-2015
Public funding in Europe’s 5 major markets, 2009-2015
Public funding growth rate in Europe, 2010-2015
SVOD revenues in Europe’s 5 major markets, 2009-2015
OTT video avertising revenues in Europe’s 5 major markets, 2009-2015
The COVID-19 crisis
Comparison of GDP growth and TV revenues
Comparison of TV revenue growth
Comparison of GDP growth and OTT revenue growth
Comparison of OTT video revenue growth
Pay-TV revenue forecasts worldwide, 2017-2023 before COVID
Pay-TV revenue forecasts worldwide, 2017-2023 after COVID
Average annual growth forecasts for pay-TV revenues worldwide, 2017-2023 before COVID
Average annual growth forecasts for pay-TV revenues worldwide, 2017-2023 after COVID
TV advertising revenue forecasts worldwide, 2017-2023 before COVID
TV advertising revenue forecasts worldwide, 2017-2023 after COVID
Average annual growth forecasts for TV advertising revenues worldwide, 2017-2023 before COVID
Average annual growth forecasts for TV advertising revenues worldwide, 2017-2023 after COVID
SVOD revenue forecasts worldwide, 2017-2023 before COVID
SVOD revenue forecasts worldwide, 2017-2023 after COVID
Average annual growth forecasts for SVOD revenues worldwide, 2017-2023 before COVID
Average annual growth forecasts for SVOD revenues worldwide, 2017-2023 after COVID
OTT video advertising forecasts worldwide, 2017-2023 before COVID
OTT video advertising forecasts worldwide, 2017-2023 after COVID
Average annual growth forecasts for OTT video advertising revenues worldwide, 2017-2023 before COVID
Average annual growth forecasts for OTT video advertising revenues worldwide, 2017-2023 after COVID
Breakdown of audiovisual revenues, 2017-2023 / Forecasts before COVID
Breakdown of audiovisual revenues, 2017-2023/ Forecasts after COVID
Market data
TV revenue growth
Summary of key indicators