Idea Cellular
Idea Cellular’s new pan-India footprint and its aggressive pricing strategy are expected to further drive its strong subscriber growth. However, rapidly declining ARPU, intensifying competition, and under-pressure margins remain its key challenges
Executive summary
In a nutshell
Ovum view
Challenging market conditions ahead
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Competitive environment
India's ongoing mobile growth story
Strategy analysis
Strategy objectives
Achieving a pan-India presence
Fighting the price war
Continued focus on prepaid segment
Stabilizing ARPU through data services
Value-added services
Mobile Internet
Strategic partnerships for targeting rural markets
Operational analysis
Future outlook
Organizational information
Structure
Financial analysis
Group analysis
Segment analysis
Research methodology
In a nutshell
Ovum view
Challenging market conditions ahead
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Competitive environment
India's ongoing mobile growth story
Strategy analysis
Strategy objectives
Achieving a pan-India presence
Fighting the price war
Continued focus on prepaid segment
Stabilizing ARPU through data services
Value-added services
Mobile Internet
Strategic partnerships for targeting rural markets
Operational analysis
Future outlook
Organizational information
Structure
Financial analysis
Group analysis
Segment analysis
Research methodology
LIST OF TABLES
Table 1: Idea operational analysis
Table 2: Idea key financial indicators
Table 3: Idea segment analysis
Table 1: Idea operational analysis
Table 2: Idea key financial indicators
Table 3: Idea segment analysis
