Hutchison Whampoa’s mobile activities
With telecoms operations in 13 markets across Europe and Asia-Pacific, Hutchison Whampoa is now an experienced telecoms player. Despite this, it continues to act like a new entrant by focusing on growing its customer base through aggressive pricing, which has been at the expense of profitability. This has resulted in years of broken promises as 3 Group - its largest telecoms division – again failed to achieve positive earnings in 2009. It remains adamant that positive earnings will come next year but we are not convinced.
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Company information
Overview
Structure
3 Group
Hutchison Telecom International Limited
Hutchison Telecommunications Hong Kong Limited
Strategy
Fundamentals remain the same
3 tries to position itself as a mobile Internet leader
HTIL wants to go private
HTHKH – Hutchison’s steady division
Products and services
Global campaigns to provide uniqueness
X-Series started the ball rolling towards mobile data access
Skypephone promotes awareness of 3 Group
INQ mobile – Hutchison’s own handset label
“3 Like Home” was liked by some, but was too costly
Planet 3 is its portal
Performance analysis
3 Group
Australia
Austria
3 Scandinavia
3 UK and Ireland
Italy
HKHTH
Hong Kong and Macau
HTIL
Indonesia
Vietnam
Sri Lanka
Thailand
Financial analysis
Overview
3 Group – will it ever break even?
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Company information
Overview
Structure
3 Group
Hutchison Telecom International Limited
Hutchison Telecommunications Hong Kong Limited
Strategy
Fundamentals remain the same
3 tries to position itself as a mobile Internet leader
HTIL wants to go private
HTHKH – Hutchison’s steady division
Products and services
Global campaigns to provide uniqueness
X-Series started the ball rolling towards mobile data access
Skypephone promotes awareness of 3 Group
INQ mobile – Hutchison’s own handset label
“3 Like Home” was liked by some, but was too costly
Planet 3 is its portal
Performance analysis
3 Group
Australia
Austria
3 Scandinavia
3 UK and Ireland
Italy
HKHTH
Hong Kong and Macau
HTIL
Indonesia
Vietnam
Sri Lanka
Thailand
Financial analysis
Overview
3 Group – will it ever break even?
LIST OF TABLES
Table 1: 3 Austria’s new tariffs
Table 2: Profitability of Hutchison’s telecoms divisions
Table 1: 3 Austria’s new tariffs
Table 2: Profitability of Hutchison’s telecoms divisions
LIST OF FIGURES
Figure 1: Hutchinson’s telecoms brands
Figure 2: Hutchison’s telecoms divisions
Figure 3: Hutchison’s telecoms strategy
Figure 4: HTIL’s strategy
Figure 5: 3 Group’s financial performance
Figure 1: Hutchinson’s telecoms brands
Figure 2: Hutchison’s telecoms divisions
Figure 3: Hutchison’s telecoms strategy
Figure 4: HTIL’s strategy
Figure 5: 3 Group’s financial performance
