Home Security: Channel Insights
The home security market continues to evolve, and interactive services give dealers additional value propositions. However, competitive pressure is intensifying from standalone device options, self-installed security systems, and market saturation at the dealer level. This report leverages findings from a Parks Associates survey of residential security dealers, as well as briefings with industry executives, to share the view of the market from those on the front lines.
KEY QUESTIONS ANSWERED
METHODOLOGY, CHARTS, STATISTICAL INFORMATION
ADDITIONS TO METHODOLOGY NOTES
DEFINITIONS AND TERMS
EXECUTIVE SUMMARY
Industry Insight
Key Findings and Market Impact
SMART HOME PRODUCT ADOPTION
Smart Home Device Ownership (2014 - 2017)
Smart Energy & Misc. Device Ownership (2014 - 2017)
Smart Safety & Security Device Ownership (2014 - 2017)
SMART SPEAKERS: ADOPTION AND PURCHASE DRIVERS
Number of Voice Assistants Used (Q2/18)
Use of Voice Assistant Apps (2016 - 2018)
Use of Voice Assistant Apps by Smart Home Device Ownership (Q2/18)
Smart Speakers with Voice Assistant Ownership (2016 - 2018)
Adoption of Smart Speakers with Voice Assistant Brands Among Owners (2017 - 2018)
Average Numbers of Smart Speakers Owned Per Owning HH (2016 - 2018)
Smart Speakers with Voice Assistant: Recent Purchases & Purchase Intention (2016 - 2018)
Smart Speaker with Voice Assistant: Purchase Drivers (Q4/17)
SMART SPEAKER AND SMART HOME DEVICE ADOPTION CROSSOVER
Smart Home Device Ownership by Smart Speaker Device Ownership (Q4/17)
Average Number of Smart Energy & Misc. Devices Owned by Brand of Smart Speaker with Voice Assistant (Q4/17)
Average Number of Safety & Security Devices Owned by Brand of Smart Speaker with Voice Assistant (Q4/17)
Smart Speakers with Voice Assistant Purchase Intentions by Smart Home Device Ownership (Q1/18)
THE SMART SPEAKER ECOSYSTEM
Smart Home Device Purchase Intention: Standalone or System Integrated (Q4/17)
Devices Working with a Smart Home Control System (Q4/17)
Smart Home Device Integration with Home Security System (Q4/17)
Potential Interoperability for Smart Speaker with Voice Assistant (Q4/17)
Smart Devices Purchased First (Q4/17)
Smart Speaker Buyer Journey – The Device Itself The Purpose
Net Promoter Score: Smart Home Devices (Q4/17)
Net Promoter Score: Smart Speaker
VOICE – THE USER INTERFACE OF THE SMART HOME
Importance of Smart Home Device Purchase Considerations (Q4/17)
Smart Home Device Purchase Intenders: Preferred Method of Controlling a Device via Voice (Q4/17)
Smart Safety & Security Devices: Preferred Voice Control Method (Q4/17)
Smart Energy & Misc. Devices: Preferred Voice Control Method (Q4/17)
Smart Home Device Control Methods (Q2/2017 – Q4/2017)
Smart Safety & Security Devices: Control Methods (Q4/17)
Smart Energy & Misc. Devices: Control Methods (Q4/17)
Experience with Voice Control Smart Home Devices (Q4/17)
Method Used to Perform Tasks with Smart Home Devices (Q4/17)
Appeal of Voice Control Devices (Q4/17)
APPENDIX
METHODOLOGY, CHARTS, STATISTICAL INFORMATION
ADDITIONS TO METHODOLOGY NOTES
DEFINITIONS AND TERMS
EXECUTIVE SUMMARY
Industry Insight
Key Findings and Market Impact
SMART HOME PRODUCT ADOPTION
Smart Home Device Ownership (2014 - 2017)
Smart Energy & Misc. Device Ownership (2014 - 2017)
Smart Safety & Security Device Ownership (2014 - 2017)
SMART SPEAKERS: ADOPTION AND PURCHASE DRIVERS
Number of Voice Assistants Used (Q2/18)
Use of Voice Assistant Apps (2016 - 2018)
Use of Voice Assistant Apps by Smart Home Device Ownership (Q2/18)
Smart Speakers with Voice Assistant Ownership (2016 - 2018)
Adoption of Smart Speakers with Voice Assistant Brands Among Owners (2017 - 2018)
Average Numbers of Smart Speakers Owned Per Owning HH (2016 - 2018)
Smart Speakers with Voice Assistant: Recent Purchases & Purchase Intention (2016 - 2018)
Smart Speaker with Voice Assistant: Purchase Drivers (Q4/17)
SMART SPEAKER AND SMART HOME DEVICE ADOPTION CROSSOVER
Smart Home Device Ownership by Smart Speaker Device Ownership (Q4/17)
Average Number of Smart Energy & Misc. Devices Owned by Brand of Smart Speaker with Voice Assistant (Q4/17)
Average Number of Safety & Security Devices Owned by Brand of Smart Speaker with Voice Assistant (Q4/17)
Smart Speakers with Voice Assistant Purchase Intentions by Smart Home Device Ownership (Q1/18)
THE SMART SPEAKER ECOSYSTEM
Smart Home Device Purchase Intention: Standalone or System Integrated (Q4/17)
Devices Working with a Smart Home Control System (Q4/17)
Smart Home Device Integration with Home Security System (Q4/17)
Potential Interoperability for Smart Speaker with Voice Assistant (Q4/17)
Smart Devices Purchased First (Q4/17)
Smart Speaker Buyer Journey – The Device Itself The Purpose
Net Promoter Score: Smart Home Devices (Q4/17)
Net Promoter Score: Smart Speaker
VOICE – THE USER INTERFACE OF THE SMART HOME
Importance of Smart Home Device Purchase Considerations (Q4/17)
Smart Home Device Purchase Intenders: Preferred Method of Controlling a Device via Voice (Q4/17)
Smart Safety & Security Devices: Preferred Voice Control Method (Q4/17)
Smart Energy & Misc. Devices: Preferred Voice Control Method (Q4/17)
Smart Home Device Control Methods (Q2/2017 – Q4/2017)
Smart Safety & Security Devices: Control Methods (Q4/17)
Smart Energy & Misc. Devices: Control Methods (Q4/17)
Experience with Voice Control Smart Home Devices (Q4/17)
Method Used to Perform Tasks with Smart Home Devices (Q4/17)
Appeal of Voice Control Devices (Q4/17)
APPENDIX
