Google Voice: Ready for Enterprise?

Date: January 22, 2011
Pages: 8
Price:
US$ 1,000.00
Publisher: Ovum
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: G56EF51681CEN
Leaflet:

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Google Voice: Ready for Enterprise?
Introduction

Google announced its Google Voice service in 2009 as a "trial service, by invitation only", but it quickly became widely available in the US. Google originally stated that it was a consumer service and not meant to be an enterprise service, but the player now considers it part of its enterprise service portfolio.

Features and benefits
  • Learn more about the Google Voice service.
  • Understand some of the unique features that Google Voice provides.
Highlights

Google's Voice service includes many unified communications features. It is not a complete voice service, as it does not really provide the inbound and outbound capabilities of traditional voice services: it is only available in the US and does not provide complete coverage in many rural markets. But it does provide some new features.

Your key questions answered
  • Is Google Voice ready for the enteprise market?
  • What services or features should telcos consider based on learnings from the Google Voice service?
  • What are the interesting aspects of the Google Voice service?
SUMMARY

In a nutshell
Ovum view
Recommendations for players
  Google Voice and its impact on enterprise customers
  Telcos will need to address the entire enterprise market
  Recommendations for enterprise customers

GOOGLE VOICE BACKGROUND

Google Voice began as a trial service in 2009
It is now unified with Google's other enterprise services

HIGHLIGHTS OF GOOGLE VOICE FEATURES

There are many basic voice features, but also some unique options and cloud-based UC functionality

ELEMENTS OF THE SERVICE OFFER THAT NEED TO BE ADDRESSED

Although attractive to the consumer and SME market, there are some key elements missing for the larger enterprise

THE OUTLOOK FOR GOOGLE VOICE

Recent acquisitions and developments can help fill some gaps
Google Voice is manifesting itself across other services and now mobile devices
Google Voice risks – discontinuation and advertising

APPENDIX

Methodology
Further reading
Author
Ovum Consulting
Disclaimer
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