Google TV: Should You Be Scared?

June 2010 | 10 pages | ID: G714A087236EN
Ovum

Abstracts

At the end of May 2010 Google unveiled its much-anticipated TV service, based on the Android platform used in smartphones. Google aims to marry the Web and TV, which is reflected in its tagline “TV meets web. Web meets TV”. This ambition is not unique to Google and has been tried by several players, but the promise has generally not been delivered on, which raises the question of how Google can succeed where others have failed.

Contents

Executive summary
In a nutshell
Ovum view
Google has assets and skills that put it in a strong position to tackle web TV
If Google is successful, other TV players will be affected, but not all to the same degree
The motivation behind Google TV
Google TV: extending the platform, increasing advertising dollars
Google TV makes a strong launch statement
A strong line-up of launch partners
Some attractive service features
Can Google succeed where others have failed?
Google has a strong hand to play
At the end of the day, the consumer will decide
It is not a given that consumers will clamor for Google TV
Who will be hit by Google TV?
The impact won’t all be negative
OTT Internet TV rivals could come under pressure, particular the smaller players
The prospect for telcos is mixed
Google offers partnership opportunities for existing broadcasters