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Globe Telecom

September 2010 | 17 pages | ID: GC34B741A55EN
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Globe Telecom operates in the highly contested Philippines market. The rise of price competition in the core mobile segment, where penetration is nearing 100%, has affected both its revenue growth and margins. To counter this, it is focusing on growing its broadband business to garner future growth.

Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy
Strategic objectives
Broadband: the next growth driver
Wireline broadband
Wireless broadband
Targeting the enterprise market
Focused on growing mobile business
Focus on high-value customers
Flexible offerings to attract customers
Encourage service usage through promotional offerings
Focus on improving customer experience
Investments in network upgrade
Partnerships to introduce innovative services
Beef up customer service
Foray into pay-TV market
Future outlook
Operational analysis
Organizational information
Structure
Financial summary
Group analysis
Segment analysis

LIST OF TABLES

Table 1: Globe operational analysis
Table 2: Globe key financial indicators
Table 3: Globe segment analysis


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