Global MVNO outlook: 2010–15

Date: August 1, 2010
Pages: 20
US$ 1,495.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Global MVNO outlook: 2010–15
Global mobile virtual network operator (MVNO) connections are forecast to reach 85.6 million by 2015, and revenues are expected to be $9.5 billion. Over the next five years, new MVNO markets are expected to open up in South and Central America, Asia-Pacific, and in the Middle East. However, there are still regulatory and market challenges to overcome before these markets can offer an environment that can sustain MVNO activity. Therefore, we expect the bulk of MVNO connections and revenue growth from 2010–15 will come from established MVNO markets in Western Europe, Asia-Pacific, and North America.

Executive summary
In a nutshell
Ovum view
Established MVNO markets will drive growth
Emerging markets warming to MVNOs
MVNO revenues to remain steady
MVNOs have explored numerous segments
MVNO forecast
Global MVNO connections will increase
Western Europe
Western Europe drives MVNO connections growth
Scandinavian MVNO markets are the most mature
Five markets in Western Europe account for the bulk of growth
Germany and the Netherlands are the largest MVNO markets in Western Europe
France keeps attracting MVNOs
Italy’s prepaid market will fuel growth
South and Central America
MNOs hold all the cards
Brazil and Chile the next to welcome MVNOs
Middle East and Africa
Oman leads the way in the Middle East
Turkish MVNO license holders stuck in limbo
Africa is still mostly closed to MVNOs
North America
The US is still the largest MVNO market
Canada is a tough market for MVNOs
Eastern Europe
MVNO revenues
Global revenues will remain steady
MVNO business models
“Tried and tested” segments
No-frills, low-cost domestic mobile services
No-frills, low-cost international mobile services
Bundling mobile and fixed services
Business mobile services
Other MVNO segments
Online-only is a tough sell
Capturing the youth market is not easy
Sports MVNOs struggle to attract fans
Ad-led MVNOs cannot survive on advertising alone
Gender focused MVNOs
MVNOs target wealthy individuals
Charity MVNOs have only worked in some markets
Further reading


Table 1: Turkish MVNO license holders


Figure 1: Ovum’s definition of MVNOs
Figure 2: Global MVNO connections forecast: 2009–15
Figure 3: MVNO connections in Western Europe: 2010–15
Figure 4: Danish MVNO market development
Figure 5: Active Western European MVNOs: August 2010
Figure 6: MVNO revenues by region: 2009–15
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