Global Telcos Bundling & Combo Plans Strategies 2021: Innovative Converged Offerings in 5g Era
This research report has covered in-depth over 55 telcos and has summarized not only their bundling and converged plans strategy but has also looked at how some of these telcos have evolved in the Covid-19 times. Featuring more than 220 Bundling and Combo plan strategies adopted by Telcos across the Globe, The report briefly explains how the Telco-OTT convergence has resulted in monetization for service providers and benefitting the end users as well. The report provides insights on telcos from around the world and pin points how their bundling strategy differs from the rest. The report has also provided commentary on the enterprise side of things, and how some telcos create plans specifically for the business user. Other than this, the report looks at the growing role that lifestyle services and IoT play in the creation of a bundle. It touches upon the need for customization and a range of local internet partners that enable telcos to quickly widen their service portfolio. Finally, the report provides insightful recommendations and an overall assessment of the opportunities for telcos in the bundling space. It also helps telcos to benchmark themselves based on what other telcos are doing in different parts of the world.
Key Features:
55 Telco Case Studies - An in depth look at 36 key players in the market across the world, with a well represented balance in each region.
Digital Services – Studies the growth of digital services, particular that of lifestyle services and their role in the consumer facing bundle. Most countries from across the world are increasingly focusing their bundle around digital services.
Global Bundles and Combo Plans - Features more than 220 Bundling and Combo plan strategies adopted by Telcos across the Globe
Bundling Highlights - A summary of what a telco is doing in a particular market and what the key components of the bundle comprise of along with the intended result of the bundle.
Growth Areas – Analysis of the key growth areas on a regional level, and also identifies which bundles are doing well in which regions.
Consumer Versus Enterprise – An understanding of how telcos look at creating consumer facing bundles as well as a discussion on what needs to be different for the enterprise customer.
In depth country coverage - Analyzes the innovation strategies followed by players at a country level, allowing for the reader to compare this easily across markets.
Vision 2021 – Forward looking statements on things to come in the market, especially as there is greater focus on topics such as smart home, connected car, AI. The report looks at how these services are making their way into the bundle.
Bundling Highlights - A summary of what a telco is doing in a particular market and what the key components of the bundle comprise of along with the intended result of the bundle.
Key Features:
55 Telco Case Studies - An in depth look at 36 key players in the market across the world, with a well represented balance in each region.
Digital Services – Studies the growth of digital services, particular that of lifestyle services and their role in the consumer facing bundle. Most countries from across the world are increasingly focusing their bundle around digital services.
Global Bundles and Combo Plans - Features more than 220 Bundling and Combo plan strategies adopted by Telcos across the Globe
Bundling Highlights - A summary of what a telco is doing in a particular market and what the key components of the bundle comprise of along with the intended result of the bundle.
Growth Areas – Analysis of the key growth areas on a regional level, and also identifies which bundles are doing well in which regions.
Consumer Versus Enterprise – An understanding of how telcos look at creating consumer facing bundles as well as a discussion on what needs to be different for the enterprise customer.
In depth country coverage - Analyzes the innovation strategies followed by players at a country level, allowing for the reader to compare this easily across markets.
Vision 2021 – Forward looking statements on things to come in the market, especially as there is greater focus on topics such as smart home, connected car, AI. The report looks at how these services are making their way into the bundle.
Bundling Highlights - A summary of what a telco is doing in a particular market and what the key components of the bundle comprise of along with the intended result of the bundle.
INTRODUCTION
Summary
Bundles: Year in Review 2020
Bundles in a 5G Era
Telcos to watch for
The OTT Boom
TYPES OF BUNDLES
Bundles for Consumers
Bundles for Households
Bundles for Enterprises
IoT Bundles: A Primer
Growth of IoT Bundles
VISION 2021
Moving Beyond Mobile
Converged Offerings
Data Only Bundles
OTT Bundles: Insights
ROLE OF BUNDLES IN LOYALTY
Bundling in Loyalty
Revenue versus Retention
Driving revenue from the bundle
Market Opportunity for Bundled Loyalty
MARKETS WITH POTENTIAL FOR GROWTH OF MULTI-BUNDLES
Regional Outlook
Opportunity markets
REGIONAL ANALYSIS: CASE STUDIES BY TELCO
South America
Claro Brazil: Streaming the future
TIM Brazil: Unlimited Plans
Digicel Jamaica: Social media & curated Bundles
Digicel Panama: Customer at the center of the bundle
Entel Chile: Tiered & unlimited bundles
Telcel Mexico: Focus of social media
Movistar: OTT Focus
Claro Argentina: Internet and telephone plans
AT & T Mexico: Prepaid bundles
Kolbi: Data plan bundles
Tigo: OTT services
Personal Argentina: Prepaid bundles
Asia-Pacific
China Mobile: Home digital services and 5G focus
Telkomsel Indonesia: Data heavy strategy
Singtel: Mobile bundles in focus
Starhub: Broadband, TV, entertainment, and OTT
Digi Malaysia: Digital video content based strategy
Bharti Airtel: Aggressive OTT bundles
Bharti Airtel: Aggressive OTT bundles
Reliance Jio: Disrupting with unlimited
Globe Telecom: Prepaid plans
China Unicom: Bundled with internet services
NTT Docomo: Focus on data plans
KDDI: OTT bundles
Africa
Orange Egypt: Personal based bundles
MTN Ghana: Services trump bundles
Vodafone Ghana: Localizing global bundles
Unitel Cape Verde: Leveraging the intenet
MTN South Africa: Focus on data bundles
Vodacom: Focus on data bundles for poor
Econet: Bundles with joy back
MTN Uganda: No validity data bundles
Airtel Malawi: Strong focus on voice and data
MTN Nigeria: VAS and data bundles
Airtel Nigeria: Data bundles
Middle East
Zain Bahrain: Structured bundles in use
STC Saudi Arabia: Diverse household offerings
STC Saudi Arabia: Diverse household offerings
Zain Saudi Arabia: Strong focus on consumer and enterprise
Etisalat UAE: Looking at the premium bundle
Ooredoo Kuwait: Data led strategy
du: Digital platforms
Mobily: Data bundles
Batelco: Voice and data bundles
Europe
Proximus Belgium: Multi-play wins in Belgium
O2 UK: Device heavy bundles
Orange France: Focus of data plans
Turkcell: Data and digital content bundles
Vivacom Bulgaria: Multi-play led strategy
Telefonica: TV bundles
Deutsche Telekom: Data bundles
Mts Belarus: Internet and call bundles
BH Telecom: Prepaid plans
Tele2: Voice and mobile internet services
North America
Rogers Canada: TV and internet focus
Telus: TV and internet bundles
Video Tron: OTT focus
Video Tron: OTT focus
SaskTel: Quad-play bundle
Verizon USA: Unlimited data packages
T-Mobile USA: OTT with unlimited data customers
AT & T USA: Converged lifestyle based bundles
RECOMMENDATIONS
Summary
Bundles: Year in Review 2020
Bundles in a 5G Era
Telcos to watch for
The OTT Boom
TYPES OF BUNDLES
Bundles for Consumers
Bundles for Households
Bundles for Enterprises
IoT Bundles: A Primer
Growth of IoT Bundles
VISION 2021
Moving Beyond Mobile
Converged Offerings
Data Only Bundles
OTT Bundles: Insights
ROLE OF BUNDLES IN LOYALTY
Bundling in Loyalty
Revenue versus Retention
Driving revenue from the bundle
Market Opportunity for Bundled Loyalty
MARKETS WITH POTENTIAL FOR GROWTH OF MULTI-BUNDLES
Regional Outlook
Opportunity markets
REGIONAL ANALYSIS: CASE STUDIES BY TELCO
South America
Claro Brazil: Streaming the future
TIM Brazil: Unlimited Plans
Digicel Jamaica: Social media & curated Bundles
Digicel Panama: Customer at the center of the bundle
Entel Chile: Tiered & unlimited bundles
Telcel Mexico: Focus of social media
Movistar: OTT Focus
Claro Argentina: Internet and telephone plans
AT & T Mexico: Prepaid bundles
Kolbi: Data plan bundles
Tigo: OTT services
Personal Argentina: Prepaid bundles
Asia-Pacific
China Mobile: Home digital services and 5G focus
Telkomsel Indonesia: Data heavy strategy
Singtel: Mobile bundles in focus
Starhub: Broadband, TV, entertainment, and OTT
Digi Malaysia: Digital video content based strategy
Bharti Airtel: Aggressive OTT bundles
Bharti Airtel: Aggressive OTT bundles
Reliance Jio: Disrupting with unlimited
Globe Telecom: Prepaid plans
China Unicom: Bundled with internet services
NTT Docomo: Focus on data plans
KDDI: OTT bundles
Africa
Orange Egypt: Personal based bundles
MTN Ghana: Services trump bundles
Vodafone Ghana: Localizing global bundles
Unitel Cape Verde: Leveraging the intenet
MTN South Africa: Focus on data bundles
Vodacom: Focus on data bundles for poor
Econet: Bundles with joy back
MTN Uganda: No validity data bundles
Airtel Malawi: Strong focus on voice and data
MTN Nigeria: VAS and data bundles
Airtel Nigeria: Data bundles
Middle East
Zain Bahrain: Structured bundles in use
STC Saudi Arabia: Diverse household offerings
STC Saudi Arabia: Diverse household offerings
Zain Saudi Arabia: Strong focus on consumer and enterprise
Etisalat UAE: Looking at the premium bundle
Ooredoo Kuwait: Data led strategy
du: Digital platforms
Mobily: Data bundles
Batelco: Voice and data bundles
Europe
Proximus Belgium: Multi-play wins in Belgium
O2 UK: Device heavy bundles
Orange France: Focus of data plans
Turkcell: Data and digital content bundles
Vivacom Bulgaria: Multi-play led strategy
Telefonica: TV bundles
Deutsche Telekom: Data bundles
Mts Belarus: Internet and call bundles
BH Telecom: Prepaid plans
Tele2: Voice and mobile internet services
North America
Rogers Canada: TV and internet focus
Telus: TV and internet bundles
Video Tron: OTT focus
Video Tron: OTT focus
SaskTel: Quad-play bundle
Verizon USA: Unlimited data packages
T-Mobile USA: OTT with unlimited data customers
AT & T USA: Converged lifestyle based bundles
RECOMMENDATIONS
LIST OF CHARTS
Chart 1: Share of mobile bundles 2019
Chart 2: Share of mobile bundles 2020
Chart 3: Consumer bundling needs
Chart 4: The Household bundle evolution
Chart 5: Share of fixed bundles
Chart 6: Enterprise bundling needs
Chart 7: Expected growth in IoT bundles
Chart 8: Growth in IoT bundles
Chart 9: Moving beyond mobile
Chart 10: Quad Play gives way
Chart 11: Bundles tied in with Loyalty Plans
Chart 12: Loyalty in bundle form
Chart 13: Map of opportunity markets
Chart 14: Movistar combos with TV and Internet
Chart 15: Movistar Internet services
Chart 16: Claro Argentina Control Plans
Chart 17: Claro Argentina Internet Packs
Chart 18: Claro Argentina Internet + Telephony
Chart 19: AT & T Mexico prepaid bundles
Chart 20: Video tron Helix plan
Chart 1: Share of mobile bundles 2019
Chart 2: Share of mobile bundles 2020
Chart 3: Consumer bundling needs
Chart 4: The Household bundle evolution
Chart 5: Share of fixed bundles
Chart 6: Enterprise bundling needs
Chart 7: Expected growth in IoT bundles
Chart 8: Growth in IoT bundles
Chart 9: Moving beyond mobile
Chart 10: Quad Play gives way
Chart 11: Bundles tied in with Loyalty Plans
Chart 12: Loyalty in bundle form
Chart 13: Map of opportunity markets
Chart 14: Movistar combos with TV and Internet
Chart 15: Movistar Internet services
Chart 16: Claro Argentina Control Plans
Chart 17: Claro Argentina Internet Packs
Chart 18: Claro Argentina Internet + Telephony
Chart 19: AT & T Mexico prepaid bundles
Chart 20: Video tron Helix plan
LIST OF TABLES
Table 1: OTT Bundles Highlights
Table 2: Bundle Popularity By Region
Table 3: Claro Brazil Bundling Highlights
Table 4: TIM Brazil Bundling Highlights
Table 5: Digicel Jamaica Bundling Highlights
Table 6: Digicel Panama Bundling Highlights
Table 7: Entel Chile Bundling Highlights
Table 8: Telcel Mexico Bundling Highlights
Table 9: Movistar Bundling Highlights
Table 10: Kolbi Bundling Highlights
Table 23: NTT Docomo Bundling Highlights
Table 24: KDDI Bundling Highlights
Table 25: Orange Egypt Bundling Highlights
Table 26: MTN Ghana Bundling Highlights
Table 27: Vodafone Ghana Bundling Highlights
Table 28: Unitel Cape Verde Bundling Highlights
Table 29: MTN South Africa Bundling Highlights
Table 30: Vodacom South Africa Bundling Highlights
Table 31: Econet Zimbabwe Bundling Highlights
Table 10: Kolbi Bundling Highlights Table 32: MTN Uganda Bundling Highlights
Table 11: Tigo home internet services
Table 12: Tigo business plans
Table 13: Personal Argentina Bundling Highlights
Table 14: China Mobile Bundling Highlights
Table 15: Telkomsel Indonesia Bundling Highlights
Table 16: Singtel Singapore Bundling Highlights
Table 17: StarHub Singapore Bundling Highlights
Table 18: Digi Malaysia Bundling Highlights
Table 19: Airtel India Bundling Highlights
Table 20: Reliance Jio India Bundling Highlights
Table 21: China Unicom Bundling Highlights
Table 22: Globe Telecom Bundling Highlights
Table 32: MTN Uganda Bundling Highlights
Table 33: Airtel Malawi Bundling Highlights
Table 34: MTN Nigeria Bundling Highlights
Table 35: Airtel Nigeria Bundling Highlights
Table 36: Zain Bahrain Bundling Highlights
Table 37: STC Saudi Arabia Bundling Highlights
Table 38: Zain Saudi Arabia Bundling Highlights
Table 39: Etisalat UAE Bundling Highlights
Table 40: Ooredoo Kuwait Bundling Highlights
Table 41: du Kuwait Bundling Highlights
Table 42: Mobily Kuwait Bundling Highlights
Table 43: Batelco Kuwait Bundling Highlights
Table 44: Proximus Belgium Bundling Highlights
Table 45: O2 UK Bundling Highlights
Table 46: Orange France Bundling Highlights
Table 47: Turkcell Turkey Bundling Highlights
Table 48: Vivacom Bulgaria Bundling Highlights
Table 49: Telefonica Bundling Highlights
Table 50: Deutsche Telekom Bundling Highlights
Table 51: MTS Belarus Bundling Highlights
Table 52: BH Telecom Bundling Highlights
Table 53: Tele2 Bundling Highlights
Table 54: Rogers Canada Bundling Highlight
Table 55: Telus Bundling Highlights
Table 56: SaskTel Bundling Highlights
Table 57: Verizon USA Bundling Highlights
Table 58: T-Mobile USA Bundling Highlights
Table 59: AT&T USA Bundling Highlights
Table 1: OTT Bundles Highlights
Table 2: Bundle Popularity By Region
Table 3: Claro Brazil Bundling Highlights
Table 4: TIM Brazil Bundling Highlights
Table 5: Digicel Jamaica Bundling Highlights
Table 6: Digicel Panama Bundling Highlights
Table 7: Entel Chile Bundling Highlights
Table 8: Telcel Mexico Bundling Highlights
Table 9: Movistar Bundling Highlights
Table 10: Kolbi Bundling Highlights
Table 23: NTT Docomo Bundling Highlights
Table 24: KDDI Bundling Highlights
Table 25: Orange Egypt Bundling Highlights
Table 26: MTN Ghana Bundling Highlights
Table 27: Vodafone Ghana Bundling Highlights
Table 28: Unitel Cape Verde Bundling Highlights
Table 29: MTN South Africa Bundling Highlights
Table 30: Vodacom South Africa Bundling Highlights
Table 31: Econet Zimbabwe Bundling Highlights
Table 10: Kolbi Bundling Highlights Table 32: MTN Uganda Bundling Highlights
Table 11: Tigo home internet services
Table 12: Tigo business plans
Table 13: Personal Argentina Bundling Highlights
Table 14: China Mobile Bundling Highlights
Table 15: Telkomsel Indonesia Bundling Highlights
Table 16: Singtel Singapore Bundling Highlights
Table 17: StarHub Singapore Bundling Highlights
Table 18: Digi Malaysia Bundling Highlights
Table 19: Airtel India Bundling Highlights
Table 20: Reliance Jio India Bundling Highlights
Table 21: China Unicom Bundling Highlights
Table 22: Globe Telecom Bundling Highlights
Table 32: MTN Uganda Bundling Highlights
Table 33: Airtel Malawi Bundling Highlights
Table 34: MTN Nigeria Bundling Highlights
Table 35: Airtel Nigeria Bundling Highlights
Table 36: Zain Bahrain Bundling Highlights
Table 37: STC Saudi Arabia Bundling Highlights
Table 38: Zain Saudi Arabia Bundling Highlights
Table 39: Etisalat UAE Bundling Highlights
Table 40: Ooredoo Kuwait Bundling Highlights
Table 41: du Kuwait Bundling Highlights
Table 42: Mobily Kuwait Bundling Highlights
Table 43: Batelco Kuwait Bundling Highlights
Table 44: Proximus Belgium Bundling Highlights
Table 45: O2 UK Bundling Highlights
Table 46: Orange France Bundling Highlights
Table 47: Turkcell Turkey Bundling Highlights
Table 48: Vivacom Bulgaria Bundling Highlights
Table 49: Telefonica Bundling Highlights
Table 50: Deutsche Telekom Bundling Highlights
Table 51: MTS Belarus Bundling Highlights
Table 52: BH Telecom Bundling Highlights
Table 53: Tele2 Bundling Highlights
Table 54: Rogers Canada Bundling Highlight
Table 55: Telus Bundling Highlights
Table 56: SaskTel Bundling Highlights
Table 57: Verizon USA Bundling Highlights
Table 58: T-Mobile USA Bundling Highlights
Table 59: AT&T USA Bundling Highlights
