GetJar: case study
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GetJar is the world’s largest non-proprietary, cross-platform app store, and has been a pioneer in the app space since 2005, well before the launch of Apple’s App Store. More recently, GetJar achieved its billionth download in June 2010 and is ahead of Nokia’s Ovi store in terms of unique downloads. Despite these achievements, GetJar needs to further differentiate if it wants to remain competitive in an increasingly crowded app store market. GetJar is working on this by way of a discovery engine and a social recommendations tool. However, the key issue is whether these features will be enough to maintain Getjar’s competitive edge as rivals are moving fast to innovate in this area.
GetJar is the world’s largest non-proprietary, cross-platform app store, and has been a pioneer in the app space since 2005, well before the launch of Apple’s App Store. More recently, GetJar achieved its billionth download in June 2010 and is ahead of Nokia’s Ovi store in terms of unique downloads. Despite these achievements, GetJar needs to further differentiate if it wants to remain competitive in an increasingly crowded app store market. GetJar is working on this by way of a discovery engine and a social recommendations tool. However, the key issue is whether these features will be enough to maintain Getjar’s competitive edge as rivals are moving fast to innovate in this area.
Executive summary
In a nutshell
Ovum view
GetJar in context
Company credentials
Business focus
From a testing forum to an app store
Services and strategy
GetJar and the app store space
Competitive edge
Business model
A three-pronged approach
Success metrics/key performance indicators
Future developments
Discovery engine and social recommendations
In a nutshell
Ovum view
GetJar in context
Company credentials
Business focus
From a testing forum to an app store
Services and strategy
GetJar and the app store space
Competitive edge
Business model
A three-pronged approach
Success metrics/key performance indicators
Future developments
Discovery engine and social recommendations
LIST OF TABLES
Table 1: Market statistics of major app store players
Table 1: Market statistics of major app store players
