GCash: Mobile Money Case Study

Date: May 22, 2010
Pages: 7
Price:
US$ 395.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: G30DB18D261EN
Leaflet:

Download PDF Leaflet

GCash: Mobile Money Case Study
GCash, a Philippine mobile money service offered by Globe Telecom, is one of the first such services in the emerging markets and is widely considered a success, together with its local peer Smart Money. This case study examines GCash’s features, the context of its evolution, its success to date, and its future prospects, and presents a number of key lessons that other operators looking to launch mobile money services must consider.
EXECUTIVE SUMMARY

IN A NUTSHELL

OVUM VIEW

ANALYSIS

GLOBE TELECOM AND GCASH IN A BROADER CONTEXT

GCASH SERVICE OUTLINE

SUCCESS TO DATE AND FUTURE OUTLOOK

HOW DOES GCASH COMPARE TO ITS LOCAL COMPETITOR SMART MONEY OR THE KENYAN STAR M-PESA?

KEY LESSONS FROM GCASH


LIST OF TABLES

Table 1: GCash features and service fees
Skip to top


MTS: mobile broadband case study US$ 895.00 Nov, 2009 · 10 pages
Telefonica Chile: mobile broadband case study US$ 895.00 Apr, 2010 · 11 pages
MTN MobileMoney Uganda: mobile payments case study US$ 395.00 Aug, 2010 · 8 pages
U:fon: mobile broadband case study US$ 895.00 Apr, 2010 · 10 pages

Ask Your Question

GCash: Mobile Money Case Study
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: