GCash: Mobile Money Case Study
GCash, a Philippine mobile money service offered by Globe Telecom, is one of the first such services in the emerging markets and is widely considered a success, together with its local peer Smart Money. This case study examines GCash’s features, the context of its evolution, its success to date, and its future prospects, and presents a number of key lessons that other operators looking to launch mobile money services must consider.
EXECUTIVE SUMMARY
IN A NUTSHELL
OVUM VIEW
ANALYSIS
GLOBE TELECOM AND GCASH IN A BROADER CONTEXT
GCASH SERVICE OUTLINE
SUCCESS TO DATE AND FUTURE OUTLOOK
HOW DOES GCASH COMPARE TO ITS LOCAL COMPETITOR SMART MONEY OR THE KENYAN STAR M-PESA?
KEY LESSONS FROM GCASH
IN A NUTSHELL
OVUM VIEW
ANALYSIS
GLOBE TELECOM AND GCASH IN A BROADER CONTEXT
GCASH SERVICE OUTLINE
SUCCESS TO DATE AND FUTURE OUTLOOK
HOW DOES GCASH COMPARE TO ITS LOCAL COMPETITOR SMART MONEY OR THE KENYAN STAR M-PESA?
KEY LESSONS FROM GCASH
LIST OF TABLES
Table 1: GCash features and service fees
Table 1: GCash features and service fees
