The Future of Audio and Web Conferencing
Introduction
This report examines the trends affecting the market for audio and web conferencing services, covering automated and managed audio conferencing and web conferencing from both vendors and service providers.
The report is an accompaniment to the forecast entitled Audio and Web Conferencing Services, Volume and Revenue Forecast: 2010–15.
Features and benefits
Web conferencing will grow to a $2.7bn market in 2015 amid rapidly growing interest from businesses. Brazil, China, and India will lead this growth. The technology will reshape the industry as businesses spend increasingly on migrating to collaborative technologies that improve business processes and productivity.
Your key questions answered
This report examines the trends affecting the market for audio and web conferencing services, covering automated and managed audio conferencing and web conferencing from both vendors and service providers.
The report is an accompaniment to the forecast entitled Audio and Web Conferencing Services, Volume and Revenue Forecast: 2010–15.
Features and benefits
- Identify the geographies that will achieve the highest conferencing growth.
- Understand the dynamics that are driving rapid growth in web conferencing.
Web conferencing will grow to a $2.7bn market in 2015 amid rapidly growing interest from businesses. Brazil, China, and India will lead this growth. The technology will reshape the industry as businesses spend increasingly on migrating to collaborative technologies that improve business processes and productivity.
Your key questions answered
- Which countries will lead growth in audio and web conferencing?
- How to I exploit the growth in web conferencing?
- How do I manage pricing pressures?
- What are the right pricing strategies for conferencing services?
- What conferencing technologies will businesses demand in the next five years?
SUMMARY
In a nutshell
Ovum view
Key messages
Recommendations
Recommendations for operators
Recommendations for conferencing service providers
Recommendations for new market entrants
Recommendations for businesses
TOP-LEVEL CONFERENCING DATA
The audio and web conferencing market expands, driven by web growth
Audio conferencing usage continues to grow but revenues are threatened by pricing pressure
Web conferencing is growing rapidly and defining a new communications market
AUDIO MARKS ONLY THE FIRST PHASE OF THE CONFERENCING EVOLUTION
Conferencing technologies vary in the quality of interaction they can enable
Businesses will evolve to superior means of knowledge sharing
Businesses in developed and mature countries will migrate first
THE AUDIO AND WEB CONFERENCING INDUSTRY IN 2015
Emerging nations will start to redefine the conferencing landscape
Audio conferencing will finally see pricing innovation
Web conferencing will go through a more radical pricing evolution
Conferencing technology will offer greater collaboration, streaming, and video
Businesses will focus on price, quality, and simplicity
AUDIO CONFERENCING WILL CONTINUE TO GROW, DRIVEN BY CHALLENGER MARKETS
Audio conferencing remains a growth industry but pricing pressures are mounting
South America and Asia will lead audio revenue growth
WEB CONFERENCING WILL BE THE GROWTH ENGINE OF THE CONFERENCING MARKET
New ways of working and the drive to save costs is leading to rocketing demand
Web conferencing will be a market of two speeds: one quickening and one slowing
Clever pricing from suppliers will stimulate adoption
APPENDIX
Methodology
Further reading
Definitions
Web conferencing
Audio conferencing
Streamed event
Video conferencing
Conferencing service provider
Author
Ovum Consulting
Disclaimer
In a nutshell
Ovum view
Key messages
Recommendations
Recommendations for operators
Recommendations for conferencing service providers
Recommendations for new market entrants
Recommendations for businesses
TOP-LEVEL CONFERENCING DATA
The audio and web conferencing market expands, driven by web growth
Audio conferencing usage continues to grow but revenues are threatened by pricing pressure
Web conferencing is growing rapidly and defining a new communications market
AUDIO MARKS ONLY THE FIRST PHASE OF THE CONFERENCING EVOLUTION
Conferencing technologies vary in the quality of interaction they can enable
Businesses will evolve to superior means of knowledge sharing
Businesses in developed and mature countries will migrate first
THE AUDIO AND WEB CONFERENCING INDUSTRY IN 2015
Emerging nations will start to redefine the conferencing landscape
Audio conferencing will finally see pricing innovation
Web conferencing will go through a more radical pricing evolution
Conferencing technology will offer greater collaboration, streaming, and video
Businesses will focus on price, quality, and simplicity
AUDIO CONFERENCING WILL CONTINUE TO GROW, DRIVEN BY CHALLENGER MARKETS
Audio conferencing remains a growth industry but pricing pressures are mounting
South America and Asia will lead audio revenue growth
WEB CONFERENCING WILL BE THE GROWTH ENGINE OF THE CONFERENCING MARKET
New ways of working and the drive to save costs is leading to rocketing demand
Web conferencing will be a market of two speeds: one quickening and one slowing
Clever pricing from suppliers will stimulate adoption
APPENDIX
Methodology
Further reading
Definitions
Web conferencing
Audio conferencing
Streamed event
Video conferencing
Conferencing service provider
Author
Ovum Consulting
Disclaimer
