The Future of Audio and Web Conferencing

Date: January 22, 2011
Pages: 40
Price:
US$ 2,500.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: FCDB398C346EN
Leaflet:

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The Future of Audio and Web Conferencing
Introduction

This report examines the trends affecting the market for audio and web conferencing services, covering automated and managed audio conferencing and web conferencing from both vendors and service providers.

The report is an accompaniment to the forecast entitled Audio and Web Conferencing Services, Volume and Revenue Forecast: 2010–15.

Features and benefits
  • Identify the geographies that will achieve the highest conferencing growth.
  • Understand the dynamics that are driving rapid growth in web conferencing.
Highlights

Web conferencing will grow to a $2.7bn market in 2015 amid rapidly growing interest from businesses. Brazil, China, and India will lead this growth. The technology will reshape the industry as businesses spend increasingly on migrating to collaborative technologies that improve business processes and productivity.

Your key questions answered
  • Which countries will lead growth in audio and web conferencing?
  • How to I exploit the growth in web conferencing?
  • How do I manage pricing pressures?
  • What are the right pricing strategies for conferencing services?
  • What conferencing technologies will businesses demand in the next five years?
SUMMARY

In a nutshell
Ovum view
Key messages
Recommendations
  Recommendations for operators
  Recommendations for conferencing service providers
  Recommendations for new market entrants
  Recommendations for businesses

TOP-LEVEL CONFERENCING DATA

The audio and web conferencing market expands, driven by web growth
  Audio conferencing usage continues to grow but revenues are threatened by pricing pressure
  Web conferencing is growing rapidly and defining a new communications market

AUDIO MARKS ONLY THE FIRST PHASE OF THE CONFERENCING EVOLUTION

Conferencing technologies vary in the quality of interaction they can enable
Businesses will evolve to superior means of knowledge sharing
  Businesses in developed and mature countries will migrate first

THE AUDIO AND WEB CONFERENCING INDUSTRY IN 2015

Emerging nations will start to redefine the conferencing landscape
Audio conferencing will finally see pricing innovation
Web conferencing will go through a more radical pricing evolution
Conferencing technology will offer greater collaboration, streaming, and video
Businesses will focus on price, quality, and simplicity

AUDIO CONFERENCING WILL CONTINUE TO GROW, DRIVEN BY CHALLENGER MARKETS

Audio conferencing remains a growth industry but pricing pressures are mounting
South America and Asia will lead audio revenue growth

WEB CONFERENCING WILL BE THE GROWTH ENGINE OF THE CONFERENCING MARKET

New ways of working and the drive to save costs is leading to rocketing demand
Web conferencing will be a market of two speeds: one quickening and one slowing
Clever pricing from suppliers will stimulate adoption

APPENDIX

Methodology
Further reading
Definitions
  Web conferencing
  Audio conferencing
  Streamed event
  Video conferencing
  Conferencing service provider
Author
Ovum Consulting
Disclaimer
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