France Telecom - Conquests 2015
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France Telecom (FT) is Europe’s third-largest operator in terms of revenues. It holds a dominant position in the French market, and owns a number of other assets throughout Europe, the Middle East, and Africa. Recent problems in France have forced a change in management, and new CEO Stephane Richard has sought to stamp his mark on the company by implementing a new strategy called Conquests 2015. The strategy does not signify a significant change in direction for FT, but its major objective is explicit: it will provide the company with clear targets to motivate a workforce that was feeling undervalued.
France Telecom (FT) is Europe’s third-largest operator in terms of revenues. It holds a dominant position in the French market, and owns a number of other assets throughout Europe, the Middle East, and Africa. Recent problems in France have forced a change in management, and new CEO Stephane Richard has sought to stamp his mark on the company by implementing a new strategy called Conquests 2015. The strategy does not signify a significant change in direction for FT, but its major objective is explicit: it will provide the company with clear targets to motivate a workforce that was feeling undervalued.
Executive summary
In a nutshell
Ovum view
“Everything Everywhere” provides the industry with an MNO partnership model
Re-energizing its workforce through Conquests 2015
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Fixed-line and Internet
Mobile
Strategy
Orange 2012
Conquests 2015
First conquest: employees
Second conquest: networks
Third conquest: customers
Fourth conquest: international development
Performance analysis
Regional strategic approach
France
Broadband value-added services offsetting domestic fixed revenue decline
Mobile services performing well under increasing competitive pressure
Spain
Poland
Rest of World
Everything Everywhere (UK)
Company information
Structure
Financial highlights
Segment performance
Appendix
Methodology
In a nutshell
Ovum view
“Everything Everywhere” provides the industry with an MNO partnership model
Re-energizing its workforce through Conquests 2015
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Fixed-line and Internet
Mobile
Strategy
Orange 2012
Conquests 2015
First conquest: employees
Second conquest: networks
Third conquest: customers
Fourth conquest: international development
Performance analysis
Regional strategic approach
France
Broadband value-added services offsetting domestic fixed revenue decline
Mobile services performing well under increasing competitive pressure
Spain
Poland
Rest of World
Everything Everywhere (UK)
Company information
Structure
Financial highlights
Segment performance
Appendix
Methodology
LIST OF TABLES
Table 1: Key financials for individual business units
Table 1: Key financials for individual business units
LIST OF FIGURES
Figure 1: FT’s Geographical presence
Figure 2: FT’s key financial indicators
Figure 1: FT’s Geographical presence
Figure 2: FT’s key financial indicators
