Foreign Operators in China: Chasing the Enterprise Opportunity
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China is one of the most attractive developing countries in terms of market growth, but foreign operators tend to underestimate the challenges of the market. Success requires operators to accommodate Chinese regulation and address local market requirements.
China is one of the most attractive developing countries in terms of market growth, but foreign operators tend to underestimate the challenges of the market. Success requires operators to accommodate Chinese regulation and address local market requirements.
Executive summary
In a nutshell
Ovum view
Key messages
Global operators are initially following their MNC customers into China, but could expand to local enterprise customers in future
Foreign operators should invest in value-added services rather than basic telecoms services
Foreign operators need to regard China as a long-term strategic market rather than looking at the short-term gains
Recommendations for foreign operators
Understand the government criteria for foreign investment
Short-term strategies
Value-added services are the first step
The MNC market is a logical focus
Joint ventures are required to offer VASs
Long-term strategies
There will be opportunities for players investing in a long-term strategy
Strong growth in industry verticals is a growing opportunity
MVNOs have potential
Challenges and barriers
Regulation is a major challenge for foreign operators
Evolving into a competitive environment
Case studies
What are foreign operators doing in China?
The MNC market can provide a good entry point into China
Equity investment is a challenging alternative
Joint venture for VASs
BT
Profile in China
Strategy and activities in China
PCCW
Profile in China
Strategy and activities in China
SKT
Profile in China
Strategy and activities in China: 2001–09
Strategy and activities in China: 2010 onwards
In a nutshell
Ovum view
Key messages
Global operators are initially following their MNC customers into China, but could expand to local enterprise customers in future
Foreign operators should invest in value-added services rather than basic telecoms services
Foreign operators need to regard China as a long-term strategic market rather than looking at the short-term gains
Recommendations for foreign operators
Understand the government criteria for foreign investment
Short-term strategies
Value-added services are the first step
The MNC market is a logical focus
Joint ventures are required to offer VASs
Long-term strategies
There will be opportunities for players investing in a long-term strategy
Strong growth in industry verticals is a growing opportunity
MVNOs have potential
Challenges and barriers
Regulation is a major challenge for foreign operators
Evolving into a competitive environment
Case studies
What are foreign operators doing in China?
The MNC market can provide a good entry point into China
Equity investment is a challenging alternative
Joint venture for VASs
BT
Profile in China
Strategy and activities in China
PCCW
Profile in China
Strategy and activities in China
SKT
Profile in China
Strategy and activities in China: 2001–09
Strategy and activities in China: 2010 onwards
LIST OF TABLES
Table 1: Principal regulations on foreign operators
Table 2: Operators’ market share since restructuring
Table 3: Major foreign operators in China
Table 1: Principal regulations on foreign operators
Table 2: Operators’ market share since restructuring
Table 3: Major foreign operators in China
LIST OF FIGURES
Figure 1: China WTO agreement
Figure 2: The third major restructuring and objectives
Figure 1: China WTO agreement
Figure 2: The third major restructuring and objectives
