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Du: Stellar Growth will be Hard to Sustain

February 2011 | 21 pages | ID: D4B049CDF7FEN
Ovum

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Introduction

Du has impressed with its performance, gaining over 37% mobile market share less than four years after launching services and achieving a sustainable operational scale. It is now faced with the challenges associated with a slowdown in mobile subscriber growth and is focusing on data services to compensate for this.

Features and benefits
  • Analysis of Du's strategy, operational execution, products, services, and financials.
  • Ovum's view on Du's strategy and execution.
Highlights

In a saturated market, Du is facing the challenges associated with a slowdown in mobile subscriber growth.

Your key questions answered
  • What is Du's current strategic focus?
  • How it is executing on it?
  • What are its key product, service, and marketing initiatives?


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