Deutsche Telekom - Innovate, Transform, and Fix

Date: January 22, 2011
Pages: 26
Price:
US$ 1,500.00
Publisher: Ovum
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: DF7C6EC0DEFEN
Leaflet:

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Deutsche Telekom - Innovate, Transform, and Fix
Introduction

In 2010 Deutsche Telekom set itself a new strategic direction to keep up with changes in customer preferences for telecoms services. This brief outlines DT's new strategy, "Innovate, Transform, and Fix", and assesses the telco's performance during the first nine months of 2010.

Features and benefits
  • Reviews DT's new strategy, "Innovate, Transform, and Fix" in detail.
  • Assesses DT's performance over the first nine months of 2010.
Highlights

DT's strategy for the next five years, "Innovate, Transform and Fix", attempts to put the company at the center of the connected home and the connected business. We feel that DT must push on and operationalize its new strategy as soon as possible to be able to leverage its status where it holds a dominant, integrated position.

Your key questions answered
  • What are the competitive pressures that DT is facing in its various markets, and how is it responding?
  • How has DT performed over the first nine months of 2010?
SUMMARY

In a nutshell
Ovum view

SWOT ANALYSIS

Strengths
Weaknesses
Opportunities
Threats

STRUCTURE

Overview

STRATEGY

"Focus, Fix and Grow" completed
"Fix – Transform – Innovate" launched
  Seven core beliefs underpin DT's five-year strategy
  Delivering through five strategic initiatives
  Two-tier execution plan with five growth areas to capitalize upon

STRATEGY EXECUTION

[Missing title]
  “Fix” – T-Mobile UK and Orange UK merger
  “Transform” – integration of mobile and fixed business
  “Transform” – Save for Service
  “Transform” – workforce management
  “Innovate” – mobile data the next growth frontier
  “Innovate” – intelligent network solutions

PERFORMANCE ANALYSIS

Strategic approach at group level
Germany
United States
Europe
Systems Solutions

FINANCIAL ANALYSIS

Overview
Segment analysis

APPENDIX

Methodology
Author
Ovum Consulting
Disclaimer
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Deutsche Telekom (wholesale) US$ 895.00 Apr, 2010 · 25 pages
Deutsche Telekom business profile (company report) US$ 99.00 Aug, 2011 · 30 pages

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