CMOS camera value chain impact
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Introduction
The emergence of consumer and professional digital SLR cameras capable of shooting high definition (HD) video has caused significant disruption to both the professional camcorder market, and the video production value chain, due to a combination of low price and creative features.
Features and benefits
For most video professionals, DSLR video will predominantly be seen as supplementary to existing video capture devices, but it will act as a gateway to video production for many users who have not previously worked with video, or for short-form online video production.
Your key questions answered
Introduction
The emergence of consumer and professional digital SLR cameras capable of shooting high definition (HD) video has caused significant disruption to both the professional camcorder market, and the video production value chain, due to a combination of low price and creative features.
Features and benefits
- Provides an explanation of the emergence of CMOS-based DSLR cameras in the video production value chain
- Understand how this will affect the value chain
For most video professionals, DSLR video will predominantly be seen as supplementary to existing video capture devices, but it will act as a gateway to video production for many users who have not previously worked with video, or for short-form online video production.
Your key questions answered
- What are the key factors influencing the emergence of video-capable DSLRs as professional video capture devices?
- What are the limitations of DSLRs?
SUMMARY
Catalyst
Ovum view
Key messages
The emergence of CMOS sensors in professional video is catalyzed by DSLR cameras
VIDEO-CAPABLE DSLRS ARE NOW WIDESPREAD
1080P and 720P on consumer-level cameras
DISRUPTION TO THE VIDEO VALUE CHAIN
Influence on video producers
Influence on online aggregators
Influence on camera vendors
COMPARISON OF CAMERA PRICE AND SENSOR SIZE
Cheaper cameras often have larger sensor sizes
WORKFLOW IMPACT OF DSLR VIDEO
Output formats
H.264 compression
ProRes video and other formats
Video transcoding
Professional video interface support: SDI and HD-SDI
HDMI live output
Educational impact of DSLR filmmaking
CONTENT SUPPLY-SIDE EFFECTS
Video-capable DSLRs are causing huge growth in HD video online
Impact of UGC on commercial still photography photo value chain
Flickr and Picasa have affected commercial still image libraries
Stock image libraries leverage these communities for content
UGC effects on video production value chain
IMPACT OF DSLR/CMOS ON EXISTING STUDIO/ENG AND FEATURE CAM MARKET
Workflow issues
CMOS ENG and studio cameras are emerging to challenge CCD
RED impact on studio camera market
Effect of transcoder/converter market from RED 4k into broadcast formats
SHOOTING PROPERTIES OF DSLR CAMERAS
Advantages
Disadvantages
Workflow challenges
Creative/shooting challenges
END-USER CASE STUDIES
End-user study – Journalist
End-user study – independent online and music video producer
APPENDIX
Definitions
Methodology
Authors
Ovum Consulting
Disclaimer
Catalyst
Ovum view
Key messages
The emergence of CMOS sensors in professional video is catalyzed by DSLR cameras
VIDEO-CAPABLE DSLRS ARE NOW WIDESPREAD
1080P and 720P on consumer-level cameras
DISRUPTION TO THE VIDEO VALUE CHAIN
Influence on video producers
Influence on online aggregators
Influence on camera vendors
COMPARISON OF CAMERA PRICE AND SENSOR SIZE
Cheaper cameras often have larger sensor sizes
WORKFLOW IMPACT OF DSLR VIDEO
Output formats
H.264 compression
ProRes video and other formats
Video transcoding
Professional video interface support: SDI and HD-SDI
HDMI live output
Educational impact of DSLR filmmaking
CONTENT SUPPLY-SIDE EFFECTS
Video-capable DSLRs are causing huge growth in HD video online
Impact of UGC on commercial still photography photo value chain
Flickr and Picasa have affected commercial still image libraries
Stock image libraries leverage these communities for content
UGC effects on video production value chain
IMPACT OF DSLR/CMOS ON EXISTING STUDIO/ENG AND FEATURE CAM MARKET
Workflow issues
CMOS ENG and studio cameras are emerging to challenge CCD
RED impact on studio camera market
Effect of transcoder/converter market from RED 4k into broadcast formats
SHOOTING PROPERTIES OF DSLR CAMERAS
Advantages
Disadvantages
Workflow challenges
Creative/shooting challenges
END-USER CASE STUDIES
End-user study – Journalist
End-user study – independent online and music video producer
APPENDIX
Definitions
Methodology
Authors
Ovum Consulting
Disclaimer
