Chunghwa Telecom

October 2009 | 12 pages | ID: C23AAD9A371EN
Ovum

Abstracts

Chunghwa Telecom, the former government monopoly, is the sole integrated telecoms operator in Taiwan, providing a full range of fixed, mobile and IPTV services. It is also the leader in mobile, fixed voice and broadband markets. This leadership is set to continue, although it faces increasing competitive pressure and asymmetric regulation.

Contents

EXECUTIVE SUMMARY
IN A NUTSHELL
OVUM VIEW
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
EXTERNAL CONDITIONS
COMPETITIVE ENVIRONMENT
TAIWAN’S MOBILE MARKET
TAIWAN’S FIXED AND BROADBAND MARKET
STRATEGY
STRATEGY OBJECTIVES
LEVERAGE INTEGRATION
GROW THE VALUE-ADDED SERVICES MARKET
INTERNATIONAL EXPANSION
STRATEGY IMPLEMENTATION
DOMINATING TAIWAN’S TELECOMS MARKET WITH UNIQUE INTEGRATED SERVICES
TARGETING SPECIFIC CUSTOMER SEGMENTS WITH VALUE-ADDED SERVICES PACKAGES
STRONG PARTNERSHIPS TO IMPROVE COMPETITIVE POSITIONING
BUSINESS EXPANSION OUTSIDE TAIWAN FOR NEW REVENUES
COMPANY INFORMATION
COMPANY STRUCTURE
FINANCIAL HIGHLIGHTS
GROUP ANALYSIS
SEGMENT ANALYSIS

List Of Tables

LIST OF TABLES

Table 1: Mobile market share in Taiwan
Table 2: Chunghwa Telecom key financial indicators
Table 3: Chunghwa Telecom revenue segment analysis

List Of Figures

LIST OF FIGURES

Figure 1: Monthly mobile connections in Taiwan: 2003–09
Figure 2: Chunghwa Telecom’s organisation structure (April 2009)