China Unicom
China Unicom is the second-largest operator both in wireline and the mobile service market in mainland China. Like its two main rivals, China Unicom is transforming into an integrated service provider, and placing greater emphasis on its non-voice business. However, it has inherited some organisational problems, and also faces increasing competition.
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Regulatory environment
Competitive environment
China’s fixed market
China’s broadband market
China’s mobile market
Strategy
Strategy objectives
Achieve synergies from the integration of assets, operations and services
Differentiate from competition
Mobile: grow data revenues and address unmet basic demand
Improve customer perceptions of the Unicom brand
Strategy implementation
The integration of assets, operations and services
3G services targeted at mid-to high-end market
2G focused on quality improvement and unsaturated markets
Wireline: leverage strength in North China
Self-owned terminal channels: increase control over supply chain
Market a new full-service brand
Increase non-voice share of total revenues
Partner with government, corporate and industry players
Future outlook
Company information
Company structure
Financial highlights
Group analysis
Segment analysis
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Regulatory environment
Competitive environment
China’s fixed market
China’s broadband market
China’s mobile market
Strategy
Strategy objectives
Achieve synergies from the integration of assets, operations and services
Differentiate from competition
Mobile: grow data revenues and address unmet basic demand
Improve customer perceptions of the Unicom brand
Strategy implementation
The integration of assets, operations and services
3G services targeted at mid-to high-end market
2G focused on quality improvement and unsaturated markets
Wireline: leverage strength in North China
Self-owned terminal channels: increase control over supply chain
Market a new full-service brand
Increase non-voice share of total revenues
Partner with government, corporate and industry players
Future outlook
Company information
Company structure
Financial highlights
Group analysis
Segment analysis
LIST OF TABLES
Table 1: Market shares of mobile operators in China, September 2009
Table 2: China Unicom key financial indicators
Table 3: China Unicom revenue segment analysis
Table 1: Market shares of mobile operators in China, September 2009
Table 2: China Unicom key financial indicators
Table 3: China Unicom revenue segment analysis
