China Short Video & Live Streaming Market: Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

December 2022 | 65 pages | ID: CE14B7CD7D6AEN
Koncept Analytics

Abstracts

China short video market is expected to record a value of US$179.24 billion in 2026, growing at a CAGR of 33.46% for the period spanning 2022-2026. Further, China live streaming market is anticipated to reach US$103.39 billion in 2026, experiencing growth at a CAGR of 35.29% during the period spanning from 2022 to 2026. Factors such as increasing population, growing adoption of smartphones, surging integration with artificial intelligence, mounting penetration of internet users and expanding urbanization would drive the growth of the market. However, the market growth would be challenged by stringent government regulations regarding video content, fake traffic on live streaming sites and low network connectivity. A few notable trends may include upsurge in demand for video content, accelerating penetration of 4G and 5G networks, escalating popularity of online videos and rising preference for live streaming over social posts.

Short videos and live streaming are gaining popularity on social platforms. Short videos offer social entertainment to users with fragmented time, while live streaming addresses real-time socializing needs. China has the world’s largest user base of short videos and live streaming.

Based on the type of live streaming, China live streaming market can be classified into two key categories, named as, game live streaming and non-game live streaming which includes entertainment, e-commerce and education among others.

Scope of the Report:

• The report provides a comprehensive analysis of China short video & live streaming market, segmented on the basis of DAUs and type.
• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players (Tencent Holdings Ltd. (Tencent Video), Beijing Kuaishou Technology Co. Ltd. (Kuaishou), Momo Inc. (Momo), JOYY Inc. (Bigo Live), Bilibili Inc. (Bilibili) and ByteDance Ltd. (Douyin)) are also presented in detail.

Key Target Audience:

• Network Providers
• Video Streaming Service Providers and Distributors
• Web Browsing & Advertisement Agencies
• Potential Audience (Consumers & Business Entities)
• Industry Investors
• Government Bodies & Regulating Authorities

Contents

1. MARKET OVERVIEW

1.1 Introduction
1.2 China Short Video Business Model
1.3 Content Categories of Live Streaming
1.4 Working of Live Streaming
1.5 Value Chain of China Live Streaming Sector
1.6 Live Streaming E-commerce
1.7 Difference of Live Streaming from Other Shopping Channels
1.8 Emerging Monetization Opportunities

2. IMPACT OF COVID-19

2.1 Growth in Short Video Advertising Expenses
2.2 Increased Time Spent on Live Streaming Platforms
2.3 Decline in Tourism
2.4 Rise in User Base of Video-based Social Platforms
2.5 Upswing in Consumption of Short Video Services

3. CHINA MARKET ANALYSIS

3.1 China Short Video Market by Value
3.2 China Short Video Market Forecast by Value
3.3 China Short Video Market by Average DAUs
3.4 China Short Video Market Forecast by Average DAUs
3.5 China Live Streaming Market by Value
3.6 China Live Streaming Market Forecast by Value
3.7 China Live Streaming Market by Average DAUs
3.8 China Live Streaming Market Forecast by Average DAUs
3.9 China Live Streaming Market by Type
  3.9.1 China Game Live Streaming Market by Value
  3.9.2 China Game Live Streaming Market Forecast by Value
  3.9.3 China Non-Game Live Streaming Market by Value
  3.9.4 China Non-Game Live Streaming Market Forecast by Value

4. MARKET DYNAMICS

4.1 Growth Drivers
  4.1.1 Increasing Population
  4.1.2 Growing Adoption of Smartphones
  4.1.3 Surging Integration with Artificial Intelligence
  4.1.4 Mounting Penetration of Internet Users
  4.1.5 Rising Popularity of Video Games & eSports
  4.1.6 Rising Urbanization
4.2 Key Trends and Developments
  4.2.1 Upsurge in Demand for Video Content
  4.2.2 Accelerating Penetration of 4G and 5G Networks
  4.2.3 Escalating Popularity of Online Videos
  4.2.4 Rising Preference for Live Streaming over Social Posts
4.3 Challenges
  4.3.1 Stringent Government Regulations regarding Video Content
  4.3.2 Fake Traffic on Live Streaming Sites
  4.3.3 Low Network Connectivity

5. COMPETITIVE LANDSCAPE

5.1 China Market
  5.1.1 China Talent Show Live Streaming Market Share by Key Players

6. COMPANY PROFILES

6.1 Tencent Holdings Ltd. (Tencent Video)
  6.1.1 Business Overview
6.2 Beijing Kuaishou Technology Co. Ltd. (Kuaishou)
  6.2.1 Business Overview
6.3 Momo Inc. (Momo)
  6.3.1 Business Overview
6.4 JOYY Inc. (Bigo Live)
  6.4.1 Business Overview
6.5 Bilibili Inc. (Bilibili)
  6.5.1 Business Overview
6.6 ByteDance Ltd. (Douyin)
  6.6.1 Business Overview

List Of Figures

LIST OF FIGURES

China Short Video Business Model
Content Categories of Live Streaming
Working of Live Streaming
Value Chain of China Live Streaming Sector
China Live Streaming E-commerce Ecosystem
Difference of Live Streaming in China from Other Shopping Channels
Emerging Monetization Opportunities
Short Video Advertising Expenses in China (3Q 2019-3Q 2020)
Average Daily Time Spend per DAU with Live Streaming in China (2016-2020)
Impact of COVID-19 on Tourist Arrivals in Asia Pacific by Country (2020)
Average DAUs & MAUs of Kuaishou (2017- 9M 2020)
Penetration of Short Video Services in China (September 2019 - September 2020)
China Short Video Market by Value (2017-2021)
China Short Video Market Forecast by Value (2022-2026)
China Short Video Market by Average DAUs (2017-2021)
China Short Video Market Forecast by Average DAUs (2022-2026)
China Live Streaming Market by Value (2017-2021)
China Live Streaming Market Forecast by Value (2022-2026)
China Live Streaming Market by Average DAUs (2017-2021)
China Live Streaming Market Forecast by Average DAUs (2022-2026)
China Live Streaming Market by Type (2020)
China Game Live Streaming Market by Value (2017-2021)
China Game Live Streaming Market Forecast by Value (2022-2026)
China Non-Game Live Streaming Market by Value (2017-2021)
China Non-Game Live Streaming Market Forecast by Value (2022-2026)
Population of China (2017-2021)
Number of Smartphone Users in China (2016-2023)
China Artificial Intelligence Market (2017-2021)
China Mobile Internet User Population (2016-2023)
Game-Centric Live Streaming Platform MAUs in China (2016-2023)
Urban Population of China (2017-2021)
Digital Video Viewers in China (2018-2023)
Mobile Subscriptions by Technology Generations in China (2020-2025)
China Mobile Internet Users' Average Daily Time Spent Online by Core App Function (2015-2025)
China Talent Show Live Streaming Market Share by Key Players (2021)