The changing face of multinational mobility, 2010–12

Date: August 1, 2010
Pages: 36
US$ 2,495.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C47C7C7B838EN

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The changing face of multinational mobility, 2010–12
Many multinational corporations (MNCs) aim to have a more centralized and unified approach to mobility, which they see as an essential component of their unified communications (UC) and broader ICT strategies. However, it is not surprising that MNCs, under increasing pressure from end users to adopt a more consumer-like approach, continue to struggle to centralize and manage the growing cost and technical complexity of mobility on a global scale. In the fifth year of our research with the Enterprise VPN User Association (EVUA), we look at members’ progress with mobility and their verdict on some of their mobile service providers’ offers.

Executive summary
In a nutshell
Ovum view
Recommendations for service providers
Recognize the demand for management of mobility
Continue to help multinationals with cost management
Provide more support in mobile device management
Improve the commercial offers
Get inside the organization
Key messages
Managing mobility in multinationals
Mobility priorities in 2010
Growing need for managed services, but slow uptake
MNOs and SIs are the most credible suppliers in managed mobility
Mobile service providers have more to do in meeting MNC needs
Mobile decision-making
A fragmented approach to procurement continues
Cost management
Managing the cost of mobile is top priority
MNCs aim to consolidate mobile spend on corporate contracts
Few monitor personal use of company mobiles
The cost of international roaming is a major concern
Mobile applications
On-site mobility and integration of voice with the corporate network
Unified communications and mobile data applications
Device management
More company-provided smartphones
Growing pressure for “bring-my-own” smartphones
A greater requirement for device management
Contract management
The need for international contracts
SLAs for mobile services fall short of user needs
Research methodology statement


Figure 1: MNC mobility priorities
Figure 2: Four components of managed mobility
Figure 3: Components of managed mobility services
Figure 4: Managed services contracts for mobile
Figure 5: Supplier types considered for managed mobility services
Figure 6: Credible suppliers for international managed mobility services
Figure 7: Mobile service features used or required
Figure 8: Enterprise priorities versus mobile service provider capability
Figure 9: Responsibilities for mobile strategy, procurement, and operation
Figure 10: Mobile decision-makers
Figure 11: Difficulties in understanding TCO for mobile
Figure 12: Expensed mobile
Figure 13: Paying for personal usage of mobiles
Figure 14: The continuing growth of international roaming spend
Figure 15: Cutting the cost of roaming
Figure 16: Mobile voice: on-site mobile
Figure 17: Mobile data and UC applications
Figure 18: Mobility profile of employees
Figure 19: Wireless device penetration among employees
Figure 20: Wireless device penetration
Figure 21: Company-provided smartphones
Figure 22: Support for employee-owned smartphones
Figure 23: Employee-owned smartphone platforms
Figure 24: The problem with employee-owned smartphones
Figure 25: The trend to mobile device management
Figure 26: Handheld device management
Figure 27: Laptop management
Figure 28: Types of mobile contract currently in place
Figure 29: SLAs for mobile
Figure 30: Standard versus custom SLAs
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