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Business Trends: Understanding Your Education Technology Customer

January 2011 | 89 pages | ID: B04F851761BEN

US$ 3,395.00

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This Ovum study examines top business challenges, IT budget outlook, spending priorities, and the adoption of enterprise applications solutions among higher education institutions in Asia-Pacific, North America, and Western Europe. It is based on the results of Ovum Education Business Trends primary research, conducted in Q4 of 2010 with 150 institutions.

Features and benefits
  • In-depth findings from interviews with 150 higher education institutions in Australia, China, Germany, India, New Zealand, the UK, and the US.
  • This study focuses on business challenges, IT budget outlook, and uptake of enterprise applications, including SIS, ERP, LMS, CRM, ECM, and BI.
  • The survey also examines institutional preferences for software-as-a-solution delivery models and open-source software.
  • Respondents included IT decision-makers such as IT directors and CIOs.

Existing trends for relatively flat institutional budgets are likely to continue in 2011.

Learning management solutions (LMS) are adopted widely but the importance of the tool varies by geography. However, in general, the larger the student body, the more likely institutions are to look to LMS to provide scalable learning and teaching tools.

The majority of respondents are open to the use of SaaS delivery models and open-source platforms for enterprise applications.

Your key questions answered
  • Validate your market messaging and positioning in the higher education market.
  • Compare the IT purchasing plans and business priorities of higher education institutions across geographies and institutional types.
  • Identify which enterprise solutions and vendors are gaining traction in the higher education market.

Research and analysis highlights
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