BT Wholesale

Date: November 22, 2010
Pages: 32
Price:
US$ 1,500.00
Publisher: Ovum
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: B3F87D62393EN
Leaflet:

Download PDF Leaflet

BT Wholesale
License Price: US$ 3,750.000

Introduction

The UK national wholesaler is well along the path of transforming into a next-generation carrier. Despite falling external revenues, the business is successfully reducing its dependence on low-margin commodity services in favor of more valuable long-term managed network services contracts.

Features and benefits
  • Puts BT Wholesale's operation into context within the UK wholesale telecoms market, including its product and customer service strategies.
  • Describes BT Wholesale's strengths and weakness and evaluates its opportunities and threats.
  • Analyzes how BT Wholesale is responding to changes in customer demands and regulatory pressures.
Highlights

BT Wholesale is making significant progress towards its strategic goals of cost reduction and improving service quality.BT Wholesale has reduced its dependence on revenues from other parts of the BT Group and from commodity services, in favor of a growing pipeline of multi-year external managed network services contracts.

Your key questions answered
  • How is BT Wholesale developing its product and customer service strategies?
  • How is BT Wholesale responding to commoditization of 'traditional' wholesale services?

SUMMARY

In a nutshell
Ovum view

SWOT ANALYSIS

Strengths
Weaknesses
Opportunities
Threats

EXTERNAL CONDITIONS

Competitive environment
Regulatory environment
Customer demand

STRATEGY

Strategic objectives
Strategy implementation
Customer segmentation
Network strategy
Customer-service strategy

PRODUCTS AND SERVICES

Product strategy
Service delivery
Pricing strategy
Promotional strategy

COMPANY INFORMATION

Business focus
Company size
Organizational structure
Partners
Financial summary
BT Group full-year 2009/10 results
BT Group results H1 2010/11
BT Wholesale H1 2010/11 results
Recent events

APPENDIX

Methodology
Further reading
Definitions
Author
Ovum Consulting
Disclaimer
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