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BSNL

May 2010 | 14 pages | ID: BAABCE7DFAEEN
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BSNL is plagued by declining fixed-line revenues and shrinking mobile market share. This and an increasing cost base are squeezing the company’s margins. To offset this decline and compete with the private players in the market, BSNL is investing in new revenue streams such as 3G and WiMAX.
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Competitive environment
Overview
Strategy analysis
Strategy objectives
Driving penetration in the rural markets
Extending presence through fixed telephony
Low tariffs to drive broadband penetration
WiMAX service launch
Attractive tariffs for mobile subscriber growth
Attractive prepaid mobile service plans
Leveraging 3G to drive data revenues
Focus on areas with growth potential
Increasing focus on the business segment
Potential in infrastructure sharing
Foray into IPTV and triple-play services
Operational analysis
Future outlook
Structure
Reporting segments
Financial analysis
Group analysis
Segment analysis

LIST OF TABLES

Table 1: BSNL operational analysis
Table 2: BSNL key financial indicators
Table 3: BSNL segment analysis


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