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Broadband access vendor profile: Tellabs

October 2009 | 21 pages | ID: B8BC397652EEN
Ovum

US$ 895.00

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Tellabs is a vendor in transition. The company, under a relatively new CEO, has been pursuing a new direction for its broadband access product portfolio to suit current market conditions. Revenues for both fiber- and copper-based platforms within the access business subsegment declined in 2008. One of Tellabs’ most significant decisions to date in the broadband arena has been to withdraw from selling GPON to Verizon since it was not profitable. The company remains a BPON market leader, but BPON volumes are on the decline. Since reshaping its FTTx portfolio to target non-traditional users and non-American markets, Tellabs has won business with the US government and in Eastern Europe. The success of this strategy with new and enhanced products will be crucial for Tellabs’ future in broadband access.
EXECUTIVE SUMMARY
IN A NUTSHELL
OVUM VIEW
MARKET POSITION
ANALYSIS OF COMPETITIVE POSITION
BROADBAND ACCESS
STRATEGY DEFINITION AND EXECUTION
EXPANDING MARKETS FOR FTTX PRODUCTS
PRODUCT LINE MANAGEMENT
GLOBALIZATION
SOLUTIONS SELLING
SWOT ANALYSIS
OVERVIEW
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
TELLABS’ BNS RATINGS
SUCCESS OF NEW OPTICAL ENTERPRISE PORTFOLIO AND INTERNATIONAL DIVERSIFICATION VITAL FOR GROWTH
TELLABS PRODUCT FEATURES ARE INNOVATIVE
DETAILS ABOUT TELLABS’S BROADBAND ACCESS PRODUCTS
TELLABS’ BROADBAND ACCESS PORTFOLIO
MULTISERVICE ACCESS PLATFORM (MSAP) PRODUCTS
TELLABS 1000 MULTISERVICE ACCESS PLATFORM
TELLABS 1100 MULTISERVICE ACCESS PLATFORM
TELLABS 1134 MULTISERVICE ACCESS PLATFORM (SMALLER VERSION OF 1150)
TELLABS 1150 MULTISERVICE ACCESS PLATFORM
TELLABS 1600 OPTICAL NETWORK TERMINAL SERIES
NEWLY LAUNCHED PRODUCTS (OPTICAL ENTERPRISE PORTFOLIO)
SERVICE DELIVERY AND QOS FEATURES
SECURITY FEATURES
SCALABILITY
RELATED TELLABS PRODUCTS
THE TELLABS 1900 OUTSIDE PLANT CABINET SERIES
THE TELLABS PANORAMA INTEGRATED NETWORK MANAGER (INM)
REGIONAL MARKET DATA BY PRODUCT SEGMENT
TELLABS SEEKS TO DIVERSIFY INTO NON-TRADITIONAL AND NON-US MARKETS WITH ITS ACCESS PORTFOLIO
TELLABS REMAINS THE #1 BPON VENDOR; GPON PRESENCE TO DIVERSIFY
MARKETING STRATEGY
MESSAGING
CHANNEL STRATEGY AND PARTNERSHIPS


LIST OF TABLES

Table 1: Ovum’s overall rating of Tellabs
Table 2: Tellabs’ key strengths, weaknesses, opportunities, and threats
Table 3: Mapping of Tellabs’ products to Ovum’s segmentation
Table 4: Tellabs’ regional broadband access revenues by product segment, rolling 4Q revenues as of 2Q09, $ million
Table 5: Tellabs’ regional market share and rank by product segment (rolling 4Q revenues, 3Q08–2Q09)

LIST OF FIGURES

Figure 1: Tellabs’ broadband access ratings
Figure 2: Product competitiveness by product segment


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