Blending open and closed TV services
Hybrid TV combines a diversity of delivery platforms, and in many cases erodes the boundaries of traditional closed network services, creating new, more open distribution channels for pay-TV operators and content providers. At the same time, as online video and hybrid TV gain further momentum, the multi-channel landscape is evolving into one where disruptive OTT providers increasingly enable à la carte access to historically closed services via open delivery platforms that are network-independent.
Executive summary
In a nutshell
Ovum view
Key messages
Recommendations
For network-based pay-TV operators
For CE vendors
For broadcasters
For premium content providers and aggregators
For adjacent players in TV and video distribution
For telcos and ISPs
Definitions of open and closed TV
A user perspective
Open TV
Closed TV
Reality is not so black and white
Bringing open TV into a closed network environment
Providing OTT content via pay-TV and gaming console networks
Delivering broadcasters’ catch-up TV services to closed user groups
Pay-TV operators have lost their monopoly on closed distribution
Third-party VoD on pay-TV or online console platforms
Accessing user-generated video services on pay-TV networks
Running social media applications across a closed network
Bringing closed TV into an open network environment
Offering blended services via standalone retail CE devices
Delivering online VoD to the large screen
Network-independent TV distribution
Hybrid TV and OTT video create opportunities for networkless players
CE-based case studies
Roku
Sony
Xbox LIVE
Dedicated hybrid service case studies
Fetch TV
Overview
Business model
Features and user experience
Partners
Sezmi
Overview
Business model
Features and user experience
Partners
TiVo
Overview
Business model
Partners
Features and user experience
TV widgets: a mix of open and closed environments
CE-based widgets: bringing the web directly to the TV set
Incorporating widgets into pay-TV platforms
Contextual relevance is a key differentiator for operator-based widgets
In a nutshell
Ovum view
Key messages
Recommendations
For network-based pay-TV operators
For CE vendors
For broadcasters
For premium content providers and aggregators
For adjacent players in TV and video distribution
For telcos and ISPs
Definitions of open and closed TV
A user perspective
Open TV
Closed TV
Reality is not so black and white
Bringing open TV into a closed network environment
Providing OTT content via pay-TV and gaming console networks
Delivering broadcasters’ catch-up TV services to closed user groups
Pay-TV operators have lost their monopoly on closed distribution
Third-party VoD on pay-TV or online console platforms
Accessing user-generated video services on pay-TV networks
Running social media applications across a closed network
Bringing closed TV into an open network environment
Offering blended services via standalone retail CE devices
Delivering online VoD to the large screen
Network-independent TV distribution
Hybrid TV and OTT video create opportunities for networkless players
CE-based case studies
Roku
Sony
Xbox LIVE
Dedicated hybrid service case studies
Fetch TV
Overview
Business model
Features and user experience
Partners
Sezmi
Overview
Business model
Features and user experience
Partners
TiVo
Overview
Business model
Partners
Features and user experience
TV widgets: a mix of open and closed environments
CE-based widgets: bringing the web directly to the TV set
Incorporating widgets into pay-TV platforms
Contextual relevance is a key differentiator for operator-based widgets
LIST OF TABLES
Table 1: Blending open and closed TV
Table 2: Online VoD services with TV-based delivery options
Table 3: Catch-up TV services with TV-based delivery options
Table 4: Yahoo TV Widgets
Table 5: Yahoo TV Widgets availability by CE vendor
Table 6: Top five DIRECTV widgets (March 2010)
Table 1: Blending open and closed TV
Table 2: Online VoD services with TV-based delivery options
Table 3: Catch-up TV services with TV-based delivery options
Table 4: Yahoo TV Widgets
Table 5: Yahoo TV Widgets availability by CE vendor
Table 6: Top five DIRECTV widgets (March 2010)
LIST OF FIGURES
Figure 1: Open TV in a closed network environment
Figure 2: Closed TV in an open network environment
Figure 3: TV Widgets span the open and closed network environments
Figure 1: Open TV in a closed network environment
Figure 2: Closed TV in an open network environment
Figure 3: TV Widgets span the open and closed network environments
