Augmented Reality: Innovations and Lifecycle

December 2018 | 51 pages | ID: AF2E8241493EN
Parks Associates

Abstracts

Augmented reality (AR) has the great potential to revolutionize the way in which consumers interact with technology, each other, and the world around them. Some believe that AR devices could even replace smartphones and personal computers in the future. This report presents an overview of the current state of AR technologies and devices, with an emphasis on new innovations in the AR space that can help drive adoption. It includes a deep dive into the activities of major AR players, including Microsoft, Google, and Apple, as well as product lifecycle estimates.

Contents

1.0 REPORT SUMMARY

1.1 Purpose of Report
1.2 Key Questions Addressed by this Research
1.3 Research Approach/Sources

2.0 AUGMENTED REALITY MARKET OVERVIEW

2.1 Augmented Reality Use Cases
  2.1.1 Business Use Cases
    Enterprise Use Cases
    Company Highlight: Microsoft
    Company Highlight: LogistiVIEW
  2.1.2 Consumer Use Cases
    Filters: Social Media and Chat
    Shopping: Virtual Try-Out
    Mobile Gaming: Pokémon Go
    Web AR and AR Browsers
2.2 Augmented Reality Ecosystem

3.0 AUGMENTED REALITY DEVICES: ASSESSMENT OF LEADING PLAYERS

3.1 Handheld AR
  3.1.1 AR on iPhones
    Unifying Hardware and Software with ARKit
  3.1.2 AR on Android Phones
    Designing for Google’s ARCore
3.2 AR Head-Mounted Devices
  3.2.1 2D AR HMDs
    RealWear
    Vuzix
    Google Glass
    Kopin Corporation
  3.2.2 3D AR HMDs
    Microsoft HoloLens
    Magic Leap
    Qualcomm XR Viewer Platform
    nReal.ai
3.3 AR Platforms: Comparative Assessment

4.0 CONSUMER PERCEPTIONS OF AUGMENTED REALITY

4.1 Consumer-Preferred Use Cases
4.2 Preferred Form-Factors
4.3 Rising Consumer Awareness

5.0 TELCO’S AUGMENTED REALITY STRATEGIES

6.0 MARKET FORECAST

6.1 Assessment of AR Market
6.2 Methodology and Assumptions
  6.2.1 Continued Handheld Dominance in the Consumer Space
  6.2.2 Enterprise HMD Growth Will Be Slower than Expected
  6.2.3 More Players Will Exit the Market
6.3 Augmented Reality Evolution: Projected Timeline

7.0 IMPLICATIONS AND RECOMMENDATIONS

8.0 APPENDIX

8.1 Glossary
8.2 Index
8.3 Image Sources

List Of Figures

LIST OF FIGURES

Companies Interviewed or Researched for Report
Augmented Reality Development Timeline
Dynamics 365 Mixed Reality Solutions
Monthly Active App Users for Top AR Applications
Augmented Reality Ecosystem
Use Cases for Augmented Reality HMDs
RealWear HMT Specs
Vuzix Smart Glasses Specs
Microsoft HoloLens Specs
Magic Leap One Specs
Comparison of Leading AR Headsets
Consumer Familiarity with AR
Consumer Preference for AR Information
Appeal of AR Form Factors
Familiarity with AR by Generation (2016-2018)
Telco AR Initiatives
Enterprise Augmented Reality HMDs: 2018-2025 Forecast