AT&T

Date: November 22, 2010
Pages: 16
Price:
US$ 1,495.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A55E4447033EN
Leaflet:

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AT&T
License Price: US$ 3,740.00

AT&T is the largest telecommunications operator in the world, and is the largest DSL and local access provider in the US. As a result, it reaps significant economies of scale and scope. However, the company is faced with declining revenues in its fixed-line and directory services businesses. Going forward, AT&T will look to the enterprise and government segments to provide growth opportunities.
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy analysis
Corporate strategy
Consumer wireline strategy
U-verse is the key to future success
Bundling services to compete with cable
Consumer wireless strategy
Managing voice ARPU while increasing data ARPU
Increase in post-paid subscriber base
3G coverage
Business segment strategy
The largest US player and one of the largest in the world
Portfolio is broad and leads in a number of areas
Focus on converged IP communications and managed services
Focus on enterprise mobility
Focus on small and medium-sized enterprises
Focus on emerging markets
Leverage opportunities in the federal and government segments
Future prospects through network expansion
Merger integration continues
Company information
Structure
Financial analysis
Growth and profitability
Segment analysis
Debt and liquidity
Appendix
Methodology

LIST OF TABLES

Table 1: AT&T segment breakdown: 1H09 and 1H10

LIST OF FIGURES

Figure 1: AT&T portfolio for global and large enterprises
Figure 2: AT&T’s key income statement figures: 1H09 and 1H10
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