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Antivirus Software Package Market Report by Device (Laptops, Desktops, and Others), Operating System (Windows, MAC, Android, and Others), End User (Personal, Corporate, Government, and Others), and Region 2024-2032

August 2024 | 149 pages | ID: A7C86AC713D0EN
IMARC Group

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The global antivirus software package market size reached US$ 4.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.5 Billion by 2032, exhibiting a growth rate (CAGR) of 3% during 2024-2032.

Antivirus software is a program that protects a computer against malware and cybercriminals. It guards against malicious browser helper objects (BHO), browser hijackers, ransomware, keyloggers, backdoors, rootkits, Trojan horses, worms, malicious layered service providers (LSPs), fraud tools, adware and spyware. Presently, several companies are providing antivirus software packages that scan faster, reduce space consumption, maintain a robust threat library and store malware definitions on the cloud.

The rising dependence on smartphones for conducting digital transactions is increasing the risk of cyber threats. This represents one of the key factors escalating the demand for antivirus software packages to protect against data and security breaches. Apart from this, significant utilization of online banking applications is increasing the installation of antivirus software packages in the banking, financial services and insurance (BFSI) sector to prevent fraudulent activities and ensure secure payment. Moreover, cloud-based antivirus software packages are finding applications in small and medium-sized enterprises (SMEs) as they are convenient and cost-effective. Furthermore, the key players are providing antivirus software packages with real-time malware scanning. They are also offering additional protection against malicious Uniform Resource Locator (URL), scam and phishing attacks, social engineering techniques, advanced persistent threat (APT) and botnet distributed denial-of-service (DDoS) attacks. Besides this, the growing usage of the internet and the growing e-commerce sector on account of the coronavirus disease (COVID-19) outbreak and consequent lockdowns imposed by governing agencies are influencing the market positively.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global antivirus software package market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on device, operating system and end user.

Breakup by Device:
  • Laptops
  • Desktops
  • Others
Breakup by Operating System:
  • Windows
  • MAC
  • Android
  • Others
Breakup by End User:
  • Personal
  • Corporate
  • Government
  • Others
Breakup by Region:
  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Adaware (Avaquest Group), AhnLab Inc., Avast Software s.r.o., AVG Technologies CZ, Avira Operations GmbH & Co. KG, Bitdefender SRL, BullGuard Limited, F-Secure Oyj, Kaspersky Labs GmbH (Kaspersky Lab Limited), McAfee LLC (TPG Capital and Intel), Microsoft Corporation, Qihoo 360 Technology Co. Ltd., Quick Heal Technologies Ltd. and Symantec Corporation (Broadcom Inc.).

Key Questions Answered in This Report:
  • How has the global antivirus software package market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global antivirus software package market?
  • What are the key regional markets?
  • What is the breakup of the market based on the device?
  • What is the breakup of the market based on the operating system?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global antivirus software package market and who are the key players?
  • What is the degree of competition in the industry?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL ANTIVIRUS SOFTWARE PACKAGE MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY DEVICE

6.1 Laptops
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Desktops
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Others
  6.3.1 Market Trends
  6.3.2 Market Forecast

7 MARKET BREAKUP BY OPERATING SYSTEM

7.1 Windows
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 MAC
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Android
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Others
  7.4.1 Market Trends
  7.4.2 Market Forecast

8 MARKET BREAKUP BY END USER

8.1 Personal
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Corporate
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Government
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Others
  8.4.1 Market Trends
  8.4.2 Market Forecast

9 MARKET BREAKUP BY REGION

9.1 North America
  9.1.1 United States
    9.1.1.1 Market Trends
    9.1.1.2 Market Forecast
  9.1.2 Canada
    9.1.2.1 Market Trends
    9.1.2.2 Market Forecast
9.2 Asia Pacific
  9.2.1 China
    9.2.1.1 Market Trends
    9.2.1.2 Market Forecast
  9.2.2 Japan
    9.2.2.1 Market Trends
    9.2.2.2 Market Forecast
  9.2.3 India
    9.2.3.1 Market Trends
    9.2.3.2 Market Forecast
  9.2.4 South Korea
    9.2.4.1 Market Trends
    9.2.4.2 Market Forecast
  9.2.5 Australia
    9.2.5.1 Market Trends
    9.2.5.2 Market Forecast
  9.2.6 Indonesia
    9.2.6.1 Market Trends
    9.2.6.2 Market Forecast
  9.2.7 Others
    9.2.7.1 Market Trends
    9.2.7.2 Market Forecast
9.3 Europe
  9.3.1 Germany
    9.3.1.1 Market Trends
    9.3.1.2 Market Forecast
  9.3.2 France
    9.3.2.1 Market Trends
    9.3.2.2 Market Forecast
  9.3.3 United Kingdom
    9.3.3.1 Market Trends
    9.3.3.2 Market Forecast
  9.3.4 Italy
    9.3.4.1 Market Trends
    9.3.4.2 Market Forecast
  9.3.5 Spain
    9.3.5.1 Market Trends
    9.3.5.2 Market Forecast
  9.3.6 Russia
    9.3.6.1 Market Trends
    9.3.6.2 Market Forecast
  9.3.7 Others
    9.3.7.1 Market Trends
    9.3.7.2 Market Forecast
9.4 Latin America
  9.4.1 Brazil
    9.4.1.1 Market Trends
    9.4.1.2 Market Forecast
  9.4.2 Mexico
    9.4.2.1 Market Trends
    9.4.2.2 Market Forecast
  9.4.3 Others
    9.4.3.1 Market Trends
    9.4.3.2 Market Forecast
9.5 Middle East and Africa
  9.5.1 Market Trends
  9.5.2 Market Breakup by Country
  9.5.3 Market Forecast

10 SWOT ANALYSIS

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 VALUE CHAIN ANALYSIS

12 PORTERS FIVE FORCES ANALYSIS

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 PRICE ANALYSIS

14 COMPETITIVE LANDSCAPE

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 Adaware (Avaquest Group)
    14.3.1.1 Company Overview
    14.3.1.2 Product Portfolio
  14.3.2 AhnLab Inc.
    14.3.2.1 Company Overview
    14.3.2.2 Product Portfolio
    14.3.2.3 Financials
  14.3.3 Avast Software s.r.o.
    14.3.3.1 Company Overview
    14.3.3.2 Product Portfolio
    14.3.3.3 Financials
  14.3.4 AVG Technologies CZ
    14.3.4.1 Company Overview
    14.3.4.2 Product Portfolio
  14.3.5 Avira Operations GmbH & Co. KG
    14.3.5.1 Company Overview
    14.3.5.2 Product Portfolio
  14.3.6 Bitdefender SRL
    14.3.6.1 Company Overview
    14.3.6.2 Product Portfolio
  14.3.7 BullGuard Limited
    14.3.7.1 Company Overview
    14.3.7.2 Product Portfolio
    14.3.7.3 Financials
  14.3.8 F-Secure Oyj
    14.3.8.1 Company Overview
    14.3.8.2 Product Portfolio
    14.3.8.3 Financials
  14.3.9 Kaspersky Labs GmbH (Kaspersky Lab Limited)
    14.3.9.1 Company Overview
    14.3.9.2 Product Portfolio
  14.3.10 McAfee LLC (TPG Capital and Intel)
    14.3.10.1 Company Overview
    14.3.10.2 Product Portfolio
  14.3.11 Microsoft Corporation
    14.3.11.1 Company Overview
    14.3.11.2 Product Portfolio
    14.3.11.3 Financials
    14.3.11.4 SWOT Analysis
  14.3.12 Qihoo 360 Technology Co. Ltd.
    14.3.12.1 Company Overview
    14.3.12.2 Product Portfolio
  14.3.13 Quick Heal Technologies Ltd.
    14.3.13.1 Company Overview
    14.3.13.2 Product Portfolio
    14.3.13.3 Financials
  14.3.14 Symantec Corporation (Broadcom Inc.)
    14.3.14.1 Company Overview
    14.3.14.2 Product Portfolio

LIST OF TABLES

Table 1: Global: Antivirus Software Package Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Antivirus Software Package Market Forecast: Breakup by Device (in Million US$), 2024-2032
Table 3: Global: Antivirus Software Package Market Forecast: Breakup by Operating System (in Million US$), 2024-2032
Table 4: Global: Antivirus Software Package Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 5: Global: Antivirus Software Package Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: Antivirus Software Package Market Structure
Table 7: Global: Antivirus Software Package Market: Key Players

LIST OF FIGURES

Figure 1: Global: Antivirus Software Package Market: Major Drivers and Challenges
Figure 2: Global: Antivirus Software Package Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Antivirus Software Package Market: Breakup by Device (in %), 2023
Figure 4: Global: Antivirus Software Package Market: Breakup by Operating System (in %), 2023
Figure 5: Global: Antivirus Software Package Market: Breakup by End User (in %), 2023
Figure 6: Global: Antivirus Software Package Market: Breakup by Region (in %), 2023
Figure 7: Global: Antivirus Software Package Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: Global: Antivirus Software Package (Laptops) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Global: Antivirus Software Package (Laptops) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Global: Antivirus Software Package (Desktops) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Antivirus Software Package (Desktops) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Antivirus Software Package (Other Devices) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Antivirus Software Package (Other Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Antivirus Software Package (Windows) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Antivirus Software Package (Windows) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Antivirus Software Package (MAC) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Antivirus Software Package (MAC) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Antivirus Software Package (Android) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Antivirus Software Package (Android) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Antivirus Software Package (Other Operating Systems) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Antivirus Software Package (Other Operating Systems) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Antivirus Software Package (Personal) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Antivirus Software Package (Personal) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Global: Antivirus Software Package (Corporate) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Global: Antivirus Software Package (Corporate) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Global: Antivirus Software Package (Government) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Global: Antivirus Software Package (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Global: Antivirus Software Package (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Global: Antivirus Software Package (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: North America: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: North America: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: United States: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: United States: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Canada: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Canada: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Asia Pacific: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Asia Pacific: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: China: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: China: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: Japan: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: Japan: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: India: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: India: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: South Korea: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: South Korea: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: Australia: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Australia: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Indonesia: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Indonesia: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: Others: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: Others: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: Europe: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: Europe: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: Germany: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: Germany: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: France: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: France: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: United Kingdom: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: United Kingdom: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: Italy: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: Italy: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Spain: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Spain: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Russia: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Russia: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Others: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Others: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Latin America: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Latin America: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Brazil: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Brazil: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: Mexico: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 73: Mexico: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: Others: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 75: Others: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Middle East and Africa: Antivirus Software Package Market: Sales Value (in Million US$), 2018 & 2023
Figure 77: Middle East and Africa: Antivirus Software Package Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Global: Antivirus Software Package Industry: SWOT Analysis
Figure 79: Global: Antivirus Software Package Industry: Value Chain Analysis
Figure 80: Global: Antivirus Software Package Industry: Porter’s Five Forces Analysis

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