Aircel
Aircel's transition from a regional player to a national-level operator has been rapid, although we suspect it has been costly too. It has done well to expand its addressable market by venturing into new telecoms circles. Going forward, establishing itself in a highly contested market and ensuring profitability will remain major challenges.
Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy analysis
Strategy objectives
Growth through geographical expansion
Marketing and pricing to attract customers
Promoting service affordability
Marketing to establish presence
Mobile data to complement growth
Operational analysis
Future outlook
Organizational information
Structure
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Strategy analysis
Strategy objectives
Growth through geographical expansion
Marketing and pricing to attract customers
Promoting service affordability
Marketing to establish presence
Mobile data to complement growth
Operational analysis
Future outlook
Organizational information
Structure
LIST OF TABLES
Table 1: Aircel operational analysis
Table 1: Aircel operational analysis
