3D TV: thinking inside and outside the box

Date: January 22, 2010
Pages: 9
US$ 395.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: 36A9136E935EN

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3D TV: thinking inside and outside the box
Several major CE manufacturers and broadcasters have announced plans to launch 3D-capable TVs and offer 3D content in 2010. There are a number of competing 3D technologies available, and the decision to support 3D will require an understanding of the relative merits of each in the context of the home. The provision of 3D content into the home will require significant cooperation between content providers, service providers and CPE manufacturers to ensure consumer confidence in the technology and avoid a repeat of the confusion surrounding the introduction of HD technologies.
Executive summary
In a nutshell
Ovum view
Key messages
Market landscape
CE vendors promote 3D as the next big thing
Compatibility is crucial for consumer adoption
3D content availability will be slow
Creating 3D content requires a paradigm shift in creative process and technology
Games are the most likely candidate for early adoption
Blu-ray 3D standard agreement represents a major milestone
Technology overview
Competing display technology types
Polarising lens
Active LCD shutter
Video codec support
Blu-ray to use multiview coding (MVC) codec
Broadcast 3D standard
Sky, DirecTV and ESPN announce plans for 3D channels in 2010
HDMI specification to mandate 3D format support
Multiple display formats mandated by HDMI 1.4 specification


Table 1: 3D TV display technology comparison
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